[PDF] Limb From Limb The Arboreal Art Of Peppz eBook

Author : Rita Clifton
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 26,11 MB
Release : 2009-04-01
Category : Business & Economics
ISBN : 9781576603505

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With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Author : Stephen Brown
Publisher : SAGE
Page : 297 pages
File Size : 47,60 MB
Release : 2016-08-17
Category : Business & Economics
ISBN : 1473987288

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A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Author : Mary Oliver
Publisher : Penguin
Page : 482 pages
File Size : 47,40 MB
Release : 2020-11-10
Category : Poetry
ISBN : 0399563261

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A New York Times Bestseller, chosen as Oprah's "Books That Help Me Through" for Oprah's Book Club “No matter where one starts reading, Devotions offers much to love, from Oliver's exuberant dog poems to selections from the Pulitzer Prize-winning American Primitive, and Dream Work, one of her exceptional collections. Perhaps more important, the luminous writing provides respite from our crazy world and demonstrates how mindfulness can define and transform a life, moment by moment, poem by poem.” —The Washington Post “It’s as if the poet herself has sidled beside the reader and pointed us to the poems she considers most worthy of deep consideration.” —Chicago Tribune Pulitzer Prize-winning poet Mary Oliver presents a personal selection of her best work in this definitive collection spanning more than five decades of her esteemed literary career. Throughout her celebrated career, Mary Oliver has touched countless readers with her brilliantly crafted verse, expounding on her love for the physical world and the powerful bonds between all living things. Identified as "far and away, this country's best selling poet" by Dwight Garner, she now returns with a stunning and definitive collection of her writing from the last fifty years. Carefully curated, these 200 plus poems feature Oliver's work from her very first book of poetry, No Voyage and Other Poems, published in 1963 at the age of 28, through her most recent collection, Felicity, published in 2015. This timeless volume, arranged by Oliver herself, showcases the beloved poet at her edifying best. Within these pages, she provides us with an extraordinary and invaluable collection of her passionate, perceptive, and much-treasured observations of the natural world.

Author : John Freeman
Publisher : Penguin
Page : 322 pages
File Size : 36,37 MB
Release : 2020-08-04
Category : Literary Collections
ISBN : 0525505717

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Building from his acclaimed anthology Tales of Two Americas, beloved writer and editor John Freeman draws together a group of our greatest writers from around the world to help us see how the environmental crisis is hitting some of the most vulnerable communities where they live. In the past five years, John Freeman, previously editor of Granta, has launched a celebrated international literary magazine, Freeman's, and compiled two acclaimed anthologies that deal with income inequality as it is experienced. In the course of this work, one major theme came up repeatedly: Climate change is making already dire inequalities much worse, devastating further the already devastated. But the problems of climate change are not restricted to those from the less developed world. Galvanized by his conversations with writers and activists around the world, Freeman engaged with some of today's most eloquent storytellers, many of whom hail from the places under the most acute stress--from the capital of Burundi to Bangkok, Thailand. The response has been extraordinary. Margaret Atwood conjures with a dys¬topian future in a remarkable poem. Lauren Groff whisks us to Florida; Edwidge Danticat to Haiti; Tahmima Anam to Bangladesh; Yasmine El Rashidi to Egypt, while Eka Kurniawan brings us to Indonesia, Chinelo Okparanta to Nigeria, and Anuradha Roy to the Himalayas in the wake of floods, dam building, and drought. This is a literary all-points bulletin of fiction, essays, poems, and reportage about the most important crisis of our times.

Author : Arthur C. Clarke
Publisher : Del Rey
Page : 0 pages
File Size : 15,85 MB
Release : 1998
Category : Science fiction
ISBN : 9780345430724

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A compendium of science fiction stories that combine elements of comedy and horror, including Silence Please, Critical Mass, and What Goes Up.

Author : Jack London
Publisher : Lindhardt og Ringhof
Page : 63 pages
File Size : 26,72 MB
Release : 2021-07-07
Category : Fiction
ISBN : 8726563886

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We’ve all taken a dislike to someone for no real reason. But few of us nurture this hatred like the narrator of "Moon-Face". The target of his irrational malice is a man named John Claverhouse. With cold precision, the narrator sets to planning the man’s downfall. Why he has this urge, he can’t explain. But he knows he’ll feel immense satisfaction when John Claverhouse is made to suffer. In this macabre little tale, Jack London pinpoints a very common but unpleasant human trait. And then takes it to a horrifying extreme. This short story collection also includes "All Gold Canyon", which was adapted as part of the Netflix anthology movie "The Ballad of Buster Scruggs". Jack London (1876–1916) was one of the first American writers to achieve worldwide celebrity. He did so with rugged adventure stories set in forbidding landscapes. And heroes who survive by embracing their most primal instincts. His breakthrough best seller was "The Call of the Wild". Inspired by his time in the Klondike Gold Rush, this hard-hitting novel is told from the perspective of a sled dog named Buck. It’s inspired many adaptations, including a big-budget movie starring Harrison Ford. Among London’s other notable works are "White Fang", also featuring a canine protagonist, as well as "The Sea-Wolf", "Martin Eden" and "The Iron Heel".

Author : Dan Egan
Publisher : W. W. Norton & Company
Page : 384 pages
File Size : 29,20 MB
Release : 2017-03-07
Category : Science
ISBN : 0393246442

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New York Times Bestseller Winner of the Los Angeles Times Book Prize Winner of the J. Anthony Lukas Award "Nimbly splices together history, science, reporting and personal experiences into a taut and cautiously hopeful narrative.… Egan’s book is bursting with life (and yes, death)." —Robert Moor, New York Times Book Review The Great Lakes—Erie, Huron, Michigan, Ontario, and Superior—hold 20 percent of the world’s supply of surface fresh water and provide sustenance, work, and recreation for tens of millions of Americans. But they are under threat as never before, and their problems are spreading across the continent. The Death and Life of the Great Lakes is prize-winning reporter Dan Egan’s compulsively readable portrait of an ecological catastrophe happening right before our eyes, blending the epic story of the lakes with an examination of the perils they face and the ways we can restore and preserve them for generations to come.