[PDF] Levitt On Marketing eBook

Author : Theodore Levitt
Publisher : Harvard Business Press
Page : 99 pages
File Size : 28,26 MB
Release : 2008
Category : Business & Economics
ISBN : 1422126013

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Author : Theodore Levitt
Publisher : Simon and Schuster
Page : 276 pages
File Size : 15,46 MB
Release : 1986-04-21
Category : Business & Economics
ISBN : 0029190908

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A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.

Author : Harvard Business Review
Publisher : Harvard Business Review Press
Page : 217 pages
File Size : 14,90 MB
Release : 2013-04-02
Category : Business & Economics
ISBN : 1422189880

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams

Author : Theodore Levitt
Publisher : Harvard Business Review Press
Page : 128 pages
File Size : 37,66 MB
Release : 1991
Category : Business & Economics
ISBN :

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Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the Harvard Business Review. From the classic Marketing Myopia to the Globalization of Markets, the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.

Author : Theodore Levitt
Publisher : Harvard Business School Press
Page : 226 pages
File Size : 38,79 MB
Release : 2006
Category : Business & Economics
ISBN : 9781422102060

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Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including Marketing Success Through Differentiation, The Globalization of Markets, After the Sale Is Over, and Marketing Myopia. A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

Author : Mortimer Levitt
Publisher : Simon and Schuster
Page : 176 pages
File Size : 31,67 MB
Release : 1998-10
Category : Business & Economics
ISBN : 0684863995

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In twenty-seven innovative briefings, Levitt discusses management theory and practice and emphasizes the importance of such skills as listening and learning. "Knowledge is peculiar. It has the special quality of enriching those who receive it without impoverishing or diminishing those who give it away. But the most precious of all knowledge can be neither taught nor passed on...the most important thing is the general manager knows and does involve that kind of knowledge--inherent, authentic, and resistant to teachability but not to learnability."—from Chapter 3, "Management and Knowledge"

Author : Monique Diderich
Publisher : CRC Press
Page : 93 pages
File Size : 21,60 MB
Release : 2017-07-05
Category : Business & Economics
ISBN : 1351350676

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Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.

Author : Elena Candelo
Publisher : Springer
Page : 192 pages
File Size : 40,45 MB
Release : 2019-04-09
Category : Business & Economics
ISBN : 303015999X

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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.