[PDF] Legacy The Names Behind The Brands Read Along Ebook eBook
Legacy The Names Behind The Brands Read Along Ebook Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Legacy The Names Behind The Brands Read Along Ebook book. This book definitely worth reading, it is an incredibly well-written.
Learn about the innovative entrepreneurs behind well-known brand names and what it took to make their dreams a reality. With TIME content and images, this high-interest book builds critical literacy skills and readies students for college and career.
A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
She was a perfect baby, and she had a perfect name. Chrysanthemum. Chrysanthemum loved her name—until she started school. A terrific read-aloud for the classroom and libraries!
This entertaining exposé on how the other half gets in tells the shockingly true story of the Varsity Blues scandal, and all of the crazy parents, privilege, and con men involved. Guilty Admissions weaves together the story of an unscrupulous college counselor named Rick Singer, and how he preyed on the desperation of some of the country's wealthiest families living in a world defined by fierce competition, who function under constant pressure to get into the "right" schools, starting with pre-school; non-stop fundraising and donation demands in the form of multi-million-dollar galas and private parties; and a community of deeply insecure parents who will do anything to get their kids into name-brand colleges in order to maintain their own A-list status. Investigative reporter Nicole LaPorte lays bare the source of this insecurity—that in 2019, no special "hook" in the form of legacy status, athletic talent, or financial giving can guarantee a child's entrance into an elite school. The result is paranoia, deception, and true crimes at the peak of the American social pyramid. With a glittering cast of Hollywood actors—including Felicity Huffman and Lori Loughlin—hedge fund CEOs, sales executives, and media titans, Guilty Admissions is a soap-opera-slash-sneak-peek-behind-the-curtains at America's richest social circles; an examination of the cutthroat world of college admissions; and a parable of American society in 2019, when the country is run by a crass tycoon and all totems of status and achievement have become transactional and removed from traditions of ethical restraint. A world where the rich get whatever they want, however they want it.