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Author : Xi Li
Publisher : Frontiers Media SA
Page : 348 pages
File Size : 45,63 MB
Release : 2023-11-02
Category : Science
ISBN : 2832538118
Author : Urszula Michalik
Publisher : Springer Nature
Page : 274 pages
File Size : 23,88 MB
Release : 2020-11-01
Category : Language Arts & Disciplines
ISBN : 3030585514
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
Author : Paul du Gay
Publisher : SAGE
Page : 224 pages
File Size : 17,5 MB
Release : 1996-02-29
Category : Social Science
ISBN : 9780803979284
The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be
Author : Kevin Allen
Publisher : Routledge
Page : 173 pages
File Size : 22,25 MB
Release : 2016-10-21
Category : Business & Economics
ISBN : 1351861689
Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.
Author : Marieke de Mooij
Publisher : SAGE
Page : 558 pages
File Size : 15,57 MB
Release : 2019-06-10
Category : Business & Economics
ISBN : 1526471604
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Author : Robert Pennington
Publisher : Cambridge Scholars Publishing
Page : 179 pages
File Size : 28,41 MB
Release : 2019-08-20
Category : Business & Economics
ISBN : 1527538745
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.
Author : John P. Kotter
Publisher : Simon and Schuster
Page : 236 pages
File Size : 49,2 MB
Release : 2008-06-30
Category : Business & Economics
ISBN : 1439107602
Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy -- features that undermine an organization's ability to adapt to change. They also show that even "contextually or strategically appropriate" cultures -- ones that fit a firm's strategy and business context -- will not promote excellent performance over long periods of time unless they facilitate the adoption of strategies and practices that continuously respond to changing markets and new competitive environments. Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures.
Author : Joann Keyton
Publisher : SAGE
Page : 233 pages
File Size : 25,41 MB
Release : 2011
Category : Business & Economics
ISBN : 1412980224
Rev. ed. of: Communication & organizational culture. c2005.
Author : Richard Rosenbaum-Elliott
Publisher :
Page : 498 pages
File Size : 28,24 MB
Release : 2020-12-25
Category :
ISBN : 0198835612
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Author : Larry Percy
Publisher : Oxford University Press, USA
Page : 414 pages
File Size : 49,55 MB
Release : 2012-03-29
Category : Business & Economics
ISBN : 0199605580
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.