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Author : Len W. Lanham
Publisher : Oxford University Press, USA
Page : 272 pages
File Size : 46,72 MB
Release : 1978
Category : Foreign Language Study
ISBN :
Author : Phillip Mpofu
Publisher : Taylor & Francis
Page : 262 pages
File Size : 47,41 MB
Release : 2023-03-13
Category : Foreign Language Study
ISBN : 1000847128
This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages. This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.
Author : Russell H Kaschula
Publisher : Routledge
Page : 264 pages
File Size : 33,73 MB
Release : 2021-08-23
Category : Foreign Language Study
ISBN : 1000421465
African countries and South Africa in particular, being multilingual and multicultural societies, make for exciting sociolinguistic and applied language analysis in order to tease out the complex relationship between language and identity. This book applies sociolinguistic theory, as well as critical language awareness and translanguaging with its many facets, to various communicative scenarios, both on the continent and in South Africa, in an accessible and practical way. Africa lends itself to such sociolinguistic analysis concerning language, identity and intercultural communication. This book reflects consciously on the North–South debate and the need for us to create our own ways of interpretation emanating from the South and speaking back to the North, and on issues that pertain to the South, including southern Africa. Aspects such as language and power, language planning, policy and implementation, culture, prejudice, social interaction, translanguaging, intercultural communication, education, gender and autoethnography are covered. This is a valuable resource for students studying African sociolinguistics, language and identity, and applied language studies. Anyone interested in the relationship between language and society on the African continent would also find the book easily accessible.
Author : Abiodun Salawu
Publisher : Routledge
Page : 364 pages
File Size : 22,20 MB
Release : 2018-10-03
Category : Social Science
ISBN : 1351120409
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations. Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.
Author : Rajend Mesthrie
Publisher : Cambridge University Press
Page : 526 pages
File Size : 48,98 MB
Release : 2002-10-17
Category : Foreign Language Study
ISBN : 9780521791052
A wide-ranging guide to language and society in South Africa. The book surveys the most important language groupings in the region in terms of wider socio-historical processes; contact between the different language varieties; language and public policy issues associated with post-apartheid society and its eleven official languages.
Author : Stewart Tubbs
Publisher : McGraw Hill
Page : 409 pages
File Size : 35,74 MB
Release : 2012-05-16
Category : Language Arts & Disciplines
ISBN : 0077152506
The new South African edition of Tubbs and Moss offers examples, applications and cases tailored to the local market whilst retaining the successful focus on the principles and contexts of communication studies. The authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. The new edition is fully updated with the most up to date reseach and examples, with a strong focus on cultural diversity, technology and local applications.
Author : Daniel Allington
Publisher : Taylor & Francis
Page : 398 pages
File Size : 19,54 MB
Release : 2022-10-30
Category : Language Arts & Disciplines
ISBN : 1136445544
Communicating in English: Talk, Text, Technology looks at how people use spoken and written English to communicate in their everyday lives. Exploring the complex relationship between communication, technology and the English language, this book offers the reader practical insights into the analysis of speech and writing. A wide range of examples is provided, ranging from text messages and domestic quarrels to the works of Shakespeare and the words of Martin Luther King. This book takes a fresh look at established topics such as rhetoric, language acquisition, and professional communication, as well as covering exciting new fields such as everyday creativity, digital media, and the history of the book. Key theoretical concepts are introduced in an accessible manner, and the reader is given an in-depth understanding of English-language communication in its social and historical contexts. Drawing on the latest research and on the Open University’s experience of producing accessible and innovative texts, this book: • explains basic concepts and assumes no previous study of English studies, communication studies or linguistics • features a range of source material and commissioned readings to supplement chapters • includes contributions from leading experts in their fields, including Naomi Baron, Deborah Cameron, Guy Cook, Janet Holmes and Almut Koester • has a truly international scope, encompassing examples and case studies from Europe, North America, Africa, Asia, and Australasia • is illustrated in full colour and includes a comprehensive index. Communicating in English: Talk, Text, Technology is essential reading for all students of English language studies or communication studies.
Author : Phillip Mpofu
Publisher : Springer Nature
Page : 464 pages
File Size : 17,22 MB
Release : 2023-04-26
Category : Social Science
ISBN : 981990305X
The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge. The book provides a valuable companion for scholars in various fields like communication, media studies, African studies, African languages, popular culture, journalism, health and environmental communication.
Author : H. Ekkehard Wolff
Publisher : NYU Press
Page : 360 pages
File Size : 48,97 MB
Release : 2017-05-01
Category : Language Arts & Disciplines
ISBN : 1776140281
An in-depth look at the changing sociolinguistic dynamics that have influenced South African society. To date, there has been no published textbook which takes into account changing sociolinguistic dynamics that have influenced South African society. Multilingualism and Intercultural Communication breaks new ground in this arena. The scope of this book ranges from macro-sociolinguistic questions pertaining to language policies and their implementation (or non-implementation) to micro-sociolinguistic observations of actual language-use in verbal interaction, mainly in multilingual contexts of Higher Education (HE). There is a gradual move for the study of language and culture to be taught in the context of (professional) disciplines in which they would be used, for example, Journalism and African languages, Education and African languages, etc. The book caters for this growing market. Because of its multilingual nature, it caters to English and Afrikaans language speakers, as well as the Sotho and Nguni language groups _ the largest languages in South Africa [and also increasingly used in the context of South African Higher Education]. It brings together various inter-linked disciplines such as Sociolinguistics and Applied Language Studies, Media Studies and Journalism, History and Education, Social and Natural Sciences, Law, Human Language Technology, Music, Intercultural Communication and Literary Studies. The unique cross-cutting disciplinary features of the book will make it a must-have for twenty-first century South African students and scholars and those interested in applied language issues.
Author : Victor Webb
Publisher : John Benjamins Publishing
Page : 387 pages
File Size : 12,15 MB
Release : 2002-08-08
Category : Language Arts & Disciplines
ISBN : 9027297630
Language in South Africa (LiSA) debates the role of language and language planning in the reconstruction, development and transformation of post-apartheid democratic South Africa. The 1996 constitution of South Africa is founded on the political philosophy of pluralism and is directed at promoting democratic values, equity and non-discrimination, human rights, national unity and the development of all the country’s communities. The question asked in LiSA is how language planning can contribute towards the attainment of these national ideals. Set against the language political realities of the country — the a-symmetric power relations between the languages; the striking differences in the structural; functional and symbolic adaptation of the official languages; and the many language-related problems in the country — it debates the role of language in state administration, national integration, educational development and economic development. The volume concludes with a discussion of language development and language management.