[PDF] International Direct Marketing eBook

Author : Manfred Krafft
Publisher : Springer Science & Business Media
Page : 339 pages
File Size : 15,8 MB
Release : 2007-10-14
Category : Business & Economics
ISBN : 3540396322

GET BOOK

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Author : William Arthur Delphos
Publisher : DIANE Publishing
Page : 348 pages
File Size : 27,53 MB
Release : 1994
Category : Direct marketing
ISBN : 0788124102

GET BOOK

Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

Author : Richard Rosen
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 15,82 MB
Release : 2009-02-03
Category : Business & Economics
ISBN : 047016493X

GET BOOK

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Author :
Publisher :
Page : 676 pages
File Size : 30,59 MB
Release : 1999
Category : Business & Economics
ISBN :

GET BOOK

Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.

Author : Bob Stone
Publisher : McGraw Hill Professional
Page : 697 pages
File Size : 30,80 MB
Release : 2008
Category : Business & Economics
ISBN : 0071458298

GET BOOK

Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --

Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
Page : 472 pages
File Size : 21,73 MB
Release : 1999
Category : Business & Economics
ISBN : 9780130804341

GET BOOK

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Author : Adam Baines
Publisher :
Page : 644 pages
File Size : 40,38 MB
Release : 1996
Category : Business & Economics
ISBN :

GET BOOK

The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 28,96 MB
Release : 2002-11-01
Category : Business & Economics
ISBN : 0190289252

GET BOOK

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.