[PDF] Html5 Advertising eBook

Author : John Percival
Publisher : Apress
Page : 366 pages
File Size : 49,96 MB
Release : 2013-02-03
Category : Computers
ISBN : 1430246030

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Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Author : Avinash Tiwary
Publisher : Partridge Publishing
Page : 184 pages
File Size : 25,76 MB
Release : 2016-07-30
Category : Education
ISBN : 1482872471

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This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization ;it alsodiscussed the topics much in limelight like programmatic buying, real time bidding, ad exchanges, etc. The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clearing all your doubts and will teach you more, helping to increase your knowledge. Internet, once understood, is a powerful platform to launch ideas, build brands and run successful businesses.If you have a business and aspire to scale it up multi fold, decoding internet is an essential skill and this book is a must have. If you are a marketer, this book willhelp you deepen your understanding of the potent value channel of Internet. Unleash its potential by reading through the book and you will hold the capability of finding new revenue streams and new avenues towards scalability. Even if you are just an avid reader with no digital or marketing background; this book will help you build systematic understanding of Internet marketing, which is clearly the way to go. It can be a very interesting read and definitely a delightful conversation starter.

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
Page : 39 pages
File Size : 20,66 MB
Release :
Category : Business & Economics
ISBN :

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Are you looking for an effective way to drive traffic to your website and increase online visibility? Look no further than banner ads advertising! With eye-catching visuals and clear calls-to-action, banner ads are a proven method for attracting new customers and improving conversions. Attract more visitors to your website and watch your sales soar with our expert banner ad advertising services. Our team of experienced marketers will work with you to create compelling banner ads that are tailored to your unique brand and target audience. With demographic targeting, behavioral targeting, geotargeting, and contextual targeting, we'll ensure that your ads are reaching the right people at the right time. But we don't stop there. We also offer A/B testing, retargeting, and advanced tracking and analytics to ensure that your banner ads are performing at their best. Our goal is to help you achieve maximum ROI and see real results from your online advertising efforts. Don't wait any longer to rev up your online traffic and reach new customers. Contact us today to learn more about our banner ads advertising services and start seeing the benefits of a comprehensive online advertising strategy.

Author : Kristian Visser
Publisher : Independently Published
Page : 92 pages
File Size : 35,31 MB
Release : 2019-04-02
Category : Education
ISBN : 9781092367936

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Hi! My name is Kristian and I'm the owner of an Online Business where we create online advertisements. The business was establishes in 2006 and ever since we have developed creative online campaigns for our clients. You could say the experience is here! Time to share this right now. I started working for advertising agencies in Amsterdam, New York, London and Paris. Things where very different in 2006. Online advertising was very small market-wise and nobody working in the agencies knew a lot about it. Back then there was only Flash that was used for Display Advertisement. Don't worry, I will not explain Flash in this book, because nowadays advertising is only in HTML5. What can you expect? In this book I explain everything step by step in detail and I will teach some tricks that I have learned over the years. There are also specific techniques I use that I invented and you can apply to use for your work. Examples of this will shown be in Photoshop screenshots, codes and templates that you can download. I have learned to work very efficient on design in combination with coding. This will save you a lot of time, so you don't have to reinvent the wheel.

Author : Greg Wanish
Publisher : Simon and Schuster
Page : 693 pages
File Size : 48,27 MB
Release : 2014-02-09
Category : Computers
ISBN : 1638352739

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Summary HTML5 in Action provides a complete introduction to web development using HTML5. You'll explore every aspect of the HTML5 specification through real-world examples and code samples. It's much more than just a specification reference, though. It lives up to the name HTML5 in Action by giving you the practical, hands-on guidance you'll need to use key features. About the Technology HTML5 is not a few new tags and features added to an old standard—it's the foundation of the modern web, enabling its interactive services, single-page UI, interactive games, and complex business applications. With support for standards-driven mobile app development, powerful features like local storage and WebSockets, superb audio and video APIs, and new layout options using CSS3, SVG, and Canvas, HTML5 has entered its prime time. About the Book HTML5 in Action provides a complete introduction to web development using HTML5. It explores the HTML5 specification through real-world examples and code samples. It earns the name "in Action" by giving you the practical, hands-on guidance you'll need to confidently build the sites and applications you—and your clients—have been wanting for years. This book concentrates on new HTML5 features and assumes you are familiar with standard HTML. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. What's Inside New semantic elements and form input types Single-page application design Creating interactive graphics Mobile web apps About the Authors Rob Crowther is a web developer and blogger and the author of Manning's Hello! HTML5 & CSS3. Joe Lennon is an enterprise mobile application developer. Ash Blue builds award-winning interactive projects. Greg Wanish is an independent web and eCommerce developer. Table of Contents PART 1 INTRODUCTION HTML5: from documents to applications PART 2 BROWSER-BASED APPS Form creation: input widgets, data binding, and data validation File editing and management: rich formatting, file storage, drag and drop Messaging: communicating to and from scripts in HTML5 Mobile applications: client storage and offline execution PART 3 INTERACTIVE GRAPHICS, MEDIA, AND GAMING 2D Canvas: low-level, 2D graphics rendering SVG: responsive in-browser graphics Video and audio: playing media in the browser WebGL: 3D application development Plus 10 Appendixes

Author : Selvam, Hari Prasath
Publisher : Notion Press
Page : 126 pages
File Size : 10,18 MB
Release : 2018-10-08
Category : Technology & Engineering
ISBN : 1644291681

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ADVERTISING and MARKETING is future! With thousands of companies and over 1.78M+ tech startups worldwide, advertising is the primary source to achieve the growth of any company. Advertising sector is going to shape the future of industries. This book discusses the basics of advertising, different techniques, courses to equip and the most important - Careers that enables you to stand alone among your peers. At the end of the book, you will be surprised by what the advertising sector can provide you. Space will soon become a place for advertising too!

Author : Peng Liu
Publisher : CRC Press
Page : 443 pages
File Size : 41,56 MB
Release : 2020-05-12
Category : Computers
ISBN : 0429553250

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This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets

Author : Tom Altstiel
Publisher : SAGE Publications
Page : 751 pages
File Size : 44,15 MB
Release : 2015-12-10
Category : Language Arts & Disciplines
ISBN : 1506315402

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Author : Ian Dodson
Publisher : John Wiley & Sons
Page : 398 pages
File Size : 40,31 MB
Release : 2016-04-04
Category : Business & Economics
ISBN : 1119265711

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Author : Robin Landa
Publisher : John Wiley & Sons
Page : 670 pages
File Size : 18,73 MB
Release : 2016-11-08
Category : Design
ISBN : 111897106X

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)