[PDF] How To Get A Meeting With Anyone eBook

Author : Stu Heinecke
Publisher : BenBella Books, Inc.
Page : 306 pages
File Size : 21,43 MB
Release : 2016-02-16
Category : Business & Economics
ISBN : 1941631789

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"[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence."--Amazon.com.

Author : Stu Heinecke
Publisher : BenBella Books
Page : 382 pages
File Size : 15,9 MB
Release : 2019-10-15
Category : Business & Economics
ISBN : 1948836696

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What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.

Author : Stu Heinecke
Publisher : BenBella Books, Inc.
Page : 305 pages
File Size : 43,51 MB
Release : 2016-02-16
Category : Business & Economics
ISBN : 1941631797

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The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."

Author : Antony Jay
Publisher : Harvard Business Review Press
Page : 88 pages
File Size : 37,58 MB
Release : 2009-06-08
Category : Business & Economics
ISBN : 1633691357

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What makes for a great meeting? As a leader, how can you keep discussions on point and productive? In How to Run a Meeting, Antony Jay argues that too many leaders fail to plan adequately for meetings. In this bestselling article, he defines the characteristics that contribute to success, from keeping formal minutes to acknowledging junior staff first. These guidelines will help you get demonstrably better results from every meeting you run. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Author : Matthew Lampros
Publisher : Blurb
Page : 266 pages
File Size : 21,34 MB
Release : 2018-06-27
Category : Business & Economics
ISBN : 9781388269302

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A comprehensive guide for getting meetings with any business, anytime using a tested and proven cold calling technique that gets your prospects to stop ignoring you and start meeting with you.

Author : Priya Parker
Publisher : Penguin
Page : 322 pages
File Size : 32,41 MB
Release : 2020-04-14
Category : Self-Help
ISBN : 1594634939

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"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Author : Michael A. Boylan
Publisher : St. Martin's Press
Page : 331 pages
File Size : 48,81 MB
Release : 2011-04-01
Category : Business & Economics
ISBN : 1429932449

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The Power to Get In deals with the single most common and frustrating problem for anyone who's in business, a job transition, or a move back into the work force: the problem of gaining access to the correct audience. Today, no other skill is as directly connected to your ability to earn a living as the skill of getting in to see the right people. Michael Boylan's step-by-step system, The Circle of Leverage, will help you cut through bureaucracy, identify the people you most need to see, and get in their doors. Anyone with something to sell, abilities to offer, or ideas to present will find this book invaluable.

Author : Matthew Lampros
Publisher : Blurb
Page : 376 pages
File Size : 27,49 MB
Release : 2019-02-20
Category : Business & Economics
ISBN : 9780368331527

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I wrote the book in a style that should make you feel like I'm sitting in your office with you walking you through the steps to make cold calling work again. I'm here to cheer you on and help you. I'm convinced, together, we can get you setting as many meetings as you can handle. Within a month you'll be able to set four new appointments for every hour you cold call.

Author : Everest Media,
Publisher : Everest Media LLC
Page : 41 pages
File Size : 42,73 MB
Release : 2022-04-23T22:59:00Z
Category : Business & Economics
ISBN : 1669388441

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Please note: This is a companion version & not the original book. Sample Book Insights: #1 Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel. #2 Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre. #3 The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI. #4 The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.

Author : Matthew Lampros
Publisher : Blurb
Page : 260 pages
File Size : 50,81 MB
Release : 2018-07-12
Category : Business & Economics
ISBN : 9781388221157

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Cold calling should: a) take only a few hours a week, max and, b) be pretty darn successful. You should get one in five prospects (20%) to pick up the phone and four in five (80%) to agree to engage with you further. A good hour of cold calling should net you at least four new meetings. You should be so booked in the coming two weeks that most of the meetings you are setting are two plus weeks out. That is how it can be. Should be. How it will be as you learn and master this process. But that doesn't mean that's how it is now. And I get that. The basic message I want to get across just now is that if you're not getting four new meetings every hour and a lot of people expressing interest in meeting with you, this isn't your fault. Let me show you why.