[PDF] How To Create The Wow Effect On Sales To Retain Your Customers eBook

Author : Digital World
Publisher : Digital World
Page : 71 pages
File Size : 18,96 MB
Release : 2024-07-05
Category : Business & Economics
ISBN : 1325670944

GET BOOK

Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers. Throughout the series, you will: Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers. Master foolproof prospecting techniques: Discover how to find your ideal customers, even in competitive markets, and build a solid foundation of qualified leads. Improve your communication skills: Learn to communicate with clarity, persuasion and empathy, creating genuine connections with your customers and building the trust necessary to close sales. Monetize your knowledge and skills: Transform yourself into a sales expert and explore lucrative opportunities to offer your services as a consultant or mentor. Each ebook in the series offers: Practical, actionable content: Proven tips and strategies you can immediately implement in your business. Real examples and case studies: Learn from the experiences of successful salespeople and replicate their results. Valuable tools and resources: Templates, checklists and scripts to help you implement strategies. Personalized guidance: Access to an exclusive group to answer questions and receive personalized support. Whether you are a beginner or an experienced seller, this ebook series is the key to your success. Invest in your future and become a sales master! Secure your complete series today and take the first step towards mastering the art of selling and building customer loyalty!

Author : MAX EDITORIAL
Publisher : Max Editorial
Page : 69 pages
File Size : 49,39 MB
Release : 2024-05-13
Category : Business & Economics
ISBN : 1779714807

GET BOOK

In an increasingly competitive market, where the offer of similar products and services is abundant, standing out from the competition and gaining customer loyalty is a constant challenge. The key to success is providing memorable experiences that transcend traditional service and generate a WOW effect on customers. This ebook is a guide to creating and implementing the WOW Effect in your sales . We will cover everything from basic concepts to advanced strategies, with practical examples and insights from experts. Learn Much More...

Author : Lynn M Thomas
Publisher : CreateSpace
Page : 158 pages
File Size : 33,33 MB
Release : 2015-04-15
Category :
ISBN : 9781511662352

GET BOOK

WOW! Your Way to Profit - Learn How 5% of WOW! Can Boost Profits By Up To 85%! By Lynn M. Thomas In this country (USA), we lose 180 million customers a year! Additionally, it costs most companies, on average, six to eight times more to obtain a new customer than to retain an existing customer. So, let's do some simple calculations. If an average customer generates $1,000 of profit each year, and will stay with a company for an average of ten years, then that customer would create $10, 000 of profit for the business. If the average company pays $4,000 in acquisition costs to attract a new customer, but $500 to retain an existing one, where should the company focus most of its resources? Yes, on retaining existing customers, because doing so will have a multiplying effect on profits: it will reduce operating costs and increase profits, as well as increasing the company's sales hit ratios. In two to three years, a 5% increase in a company's retention rate will generate a 15% to 85% increase in profits. Tell me about another marketing or financial strategy that will generate this level of profitability. It is the most powerful leveraged opportunity in your company today. No doubts. No questions. No second thoughts. It is the winner, hands down. This is the only book on the market that offers you the unique opportunity to take advantage of these powerful dynamics to improve your company's effectiveness and profitability. After completing the exercises, you will have a much better idea of the strengths and weaknesses of your firm, and you will be able to identify specific ways to improve on its strengths and minimize its weaknesses. Improving your understanding of the whys and hows of customer retention will allow your company to soar!

Author : Amanda Bracks
Publisher : Xlibris Corporation
Page : 235 pages
File Size : 13,47 MB
Release : 2012-06-22
Category : Business & Economics
ISBN : 1477114378

GET BOOK

Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 36,14 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 111861125X

GET BOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Author : Alka Jarvis
Publisher : Quality Press
Page : 245 pages
File Size : 12,42 MB
Release : 2016-07-08
Category : Business & Economics
ISBN : 0873899350

GET BOOK

We are in what many call “The Age of the Customer.” Customers are empowered more than ever before and demand a high level of customer attention and service. Their increasing expectations and demands worldwide have forced organizations to transform themselves and prepare for the customer experience (CX) battlefield. This landmark book addresses: What customer experience really means Why it matters Whether it has any substantial business impact What your organization can do to deliver and sustain your CX efforts, and How we got to this particular point in CX history This book is the result of exhaustive research conducted to incorporate various components that affect customer experience. Based on the research results, the authors make a case for seeing CX and associated transformations as the next natural evolution of the quality management system (QMS) already in place in most companies. Using an existing QMS as the foundation for CX not only creates a more sustainable platform, but it allows for a faster and more cost effective way to enable an organization to attain world-class CX.

Author : Donna Greiner
Publisher : Crown Currency
Page : 237 pages
File Size : 37,19 MB
Release : 2011-07-20
Category : Business & Economics
ISBN : 0307553957

GET BOOK

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!

Author : Joseph Jaffe
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 14,34 MB
Release : 2010-01-26
Category : Business & Economics
ISBN : 0470487852

GET BOOK

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

Author : Rob Reider
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 12,15 MB
Release : 2008-03-28
Category : Business & Economics
ISBN : 9780470230671

GET BOOK

Effective Operations and Controls for the Small Privately Held Business "Rob Reider is the ultimate 'on-target' consultant to the small business. Whether you are just starting out or have been in a small business for years, this book is a must-read. It is concise, clear, organized and addresses the management, financial, and personnel issues that confront and often destroy small business--eighty percent of all the businesses in America." --Tom Torgerson, CPA, President, Torgerson AssociatesManagement and Financial Consultants "Dr. Reider's emphasis on first understanding the small business environment and then identifying and integrating individual business goals addresses a critical entry point for new business owners. His detailed advice around realistic issues emphasizes a solutions-based orientation that provides even the novice with keys to successful business practices." --Linda Lippitt, PhD, Director, Learning Legacies "Rob Reider is an experienced consultant, seminar facilitator, and author who has written an important book for small business owners and managers. The topics included are relevant to privately owned business managers who consider their organizations to be 'small businesses' regardless of their actual sales volume. This is a book that should be on the bookshelf of every businessperson with responsibility for the management of a small privately owned business." --Peter B. Heyler, PBH Executive Services "(This book) is an excellent resource not just for the small business owner, but also for colleges and universities. Any higher education institution that has a business program entrepreneurial component will find this book invaluable." --Steve C. Martinez, PhD, Director, New Mexico Highlands University, Santa Fe and Espanola Centers

Author : Matthew Dixon
Publisher : Penguin
Page : 258 pages
File Size : 30,52 MB
Release : 2013-09-12
Category : Business & Economics
ISBN : 1591845815

GET BOOK

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.