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Honor System Marketing

Author : Jeff Mcpherson
Publisher :
Page : 0 pages
File Size : 26,6 MB
Release : 2011-05
Category : Business
ISBN : 9781601730206

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Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, Jeff McPherson shows how you can make the honor system work to your advantage.

Honor in the Modern World

Author : Laurie M. Johnson
Publisher : Rowman & Littlefield
Page : 328 pages
File Size : 30,38 MB
Release : 2016-08-03
Category : Political Science
ISBN : 1498502628

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After a century-long hiatus, honor is back. Academics, pundits, and everyday citizens alike are rediscovering the importance of this ancient and powerful human motive. This volume brings together some of the foremost researchers of honor to debate honor’s meaning and its compatibility with liberalism, democracy, and modernity. Contributors—representing philosophy, sociology, political science, history, psychology, leadership studies, and military science—examine honor past to present, from masculine and feminine perspectives, and in North American, European, and African contexts. Topics include the role of honor in the modern military, the effects of honor on our notions of the dignity and “purity” of women, honor as a quality of good statesmen and citizens, honor’s role in international relations and community norms, and how honor’s egalitarian and elitist aspects intersect with democratic and liberal regimes.

The New Honor Code

Author : Grant McCracken
Publisher : Simon and Schuster
Page : 208 pages
File Size : 28,74 MB
Release : 2020-12-29
Category : History
ISBN : 1982154667

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Cultural anthropologist and thought leader Grant McCracken proposes a radical solution for our time of unprecedented scandal: a return to honor. What used to be shocking has somehow become the new normal. Sexual predators stalk interns at work. Parents try to buy a place for their kids in college. Leaders compromise morals for political advantage. It happens so frequently that we can no longer dismiss these cases as a few bad apples. Something in the system is rotten. How can someone get ahead and be successful in our modern culture without compromising their morality? What makes a good man or woman in this era of scandal? Respected cultural anthropologist Grant McCracken has the answer: a return to the ancient idea of honor. By looking at examples of honor and dishonor in popular culture and at institutions as diverse as Harvard, PBS, and Wells Fargo, he lays out not just how we got to where we are, but practical guidelines for how leaders and individuals can restore moral order to their organizations and personal lives. Grant takes on topics like masculinity and gender roles, as well as classism and elitist attitudes. Celebrities and corporate leaders get knocked down to size while exploring just why their lack of honor can be harmful or dangerous. New Honor Code is a sharp and insightful guide to what honor truly is, and how to incorporate it into your life.

Team Code of Honor

Author : Blair Singer
Publisher : RDA Press, LLC
Page : 161 pages
File Size : 50,45 MB
Release : 2013-02-28
Category : Business & Economics
ISBN : 1937832449

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Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of that group. It is called The Code of Honor. We hear of these Codes when we think of things like The Ten Commandments, the Marine Corps or the Constitution. Yet if sales is the number one skill in business, number two has to be the ability to bring ordinary people together to build a championship team. This does not happen by chance or by the simple accumulation of talent. The Code is the core ingredient to creating winning organizations. The book is a step-by-step guide for any individual, group or company to actually create a Code of Honor specific to their team. The Rich Dad Poor Dad Advisor series was designed as a “how-to” series to empower individuals to succeed in the world of business and finance. “Team Code of Honor” is critical to this series because its processes bridge all facets of business, investment, entrepreneurship and even personal life. The book explains through graphic examples, stories and numerous case studies how a Code or set of rules is created, maintained, enforced and used for rapid and controlled growth of any entity. The book is designed as an operating manual for putting any business team together. It steps you all the way from properly choosing players, to creating the Code, to increasing performance and to winning. Each chapter gives the team specific assignments and examples so that by the time you have completed the book, your Code is in place and your team is operating at a true championship level.

Marketing Your Farm

Author : Myrna Greenfield
Publisher : Savvy Press
Page : 305 pages
File Size : 45,51 MB
Release : 2022-11-03
Category : Business & Economics
ISBN : 1939113628

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A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.

Sustainable Marketing

Author : Mark Peterson
Publisher : SAGE
Page : 374 pages
File Size : 45,88 MB
Release : 2021-04-28
Category : Business & Economics
ISBN : 1529769272

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Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Selling the Invisible

Author : Harry Beckwith
Publisher : Business Plus
Page : 137 pages
File Size : 21,77 MB
Release : 2000-10-15
Category : Business & Economics
ISBN : 0759521522

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Mobilized Marketing

Author : Jeff Hasen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 17,82 MB
Release : 2012-04-17
Category : Business & Economics
ISBN : 1118283147

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Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Knowledge and Systems Sciences

Author : Jian Chen
Publisher : Springer Nature
Page : 255 pages
File Size : 23,81 MB
Release : 2022-06-04
Category : Computers
ISBN : 9811936102

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This book constitutes the refereed proceedings of the 21st International Symposium on Knowledge and Systems Sciences, KSS 2022, held in Beijing, China, in June 2022. The 14 revised full papers and 3 short paper presented were carefully reviewed and selected from 51 submissions. The papers are organized in topical secions on ​data mining and machine learning; model-based systems engineering; complex systems modeling and knowledge technologies.