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In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures’ Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry’s troubles changed the making and marketing of films in 1938 and beyond.
“While 1938 may have been a turkey of a year for Hollywood cinema, Catherine Jurca’s book is a genuine feast. Hollywood 1938 is both an intense, up-close study of the big budget films and box office tactics behind the film industry’s annus horribilis, and a savvy meditation on the whole swoop and scope of cinema in Hollywood’s Golden Age. Scrupulously researched and engagingly written, Jurca captures the industry infighting, publicity battles, and audience responses to Hollywood’s ‘greatest year’ with easy erudition and penetrating insight.”—Thomas Doherty, author of Hollywood's Censor: Joseph I. Breen and the Production Code Administration. “Catherine Jurca has taken a nearly forgotten event in the history of Hollywood and demonstrated how much it can tell us about the state of the motion picture industry and its frailties, as well as its relationship with its audience, at a critical moment in its development. She deftly challenges claims about the centrality of Hollywood to American culture in the 1930s, questions its relationship with the public, and examines the ways in which the industry’s perceptions of that public shaped how it made and marketed movies. This is both excellent scholarship and marvelous storytelling.”—Richard Maltby, author of Hollywood Cinema.
"While working as an assistant producer, photographer John Swope ... captured behind-the-scenes images of 1930s Hollywood. His photographs give a peek into the working-day lives of film stars, extras, and crew members - the creaters of Hollywood's golden era. Among the luminaries photographed by Swope were his close friends Jimmy Stewart and Henry Fonda, as well as Norma Shearer, Burgess Meredith, Olivia de Havilland, Charles Boyer, and W.C. Fields. Camera Over Hollywood is a unique, vintage portrait of Hollywood as it really was."--Cover
Between 1933 and 1939, representations of the Nazis and the full meaning of Nazism came slowly to Hollywood, growing more ominous and distinct only as the decade wore on. Recapturing what ordinary Americans saw on the screen during the emerging Nazi threat, Thomas Doherty reclaims forgotten films, such as Hitler's Reign of Terror (1934), a pioneering anti-Nazi docudrama by Cornelius Vanderbilt Jr.; I Was a Captive of Nazi Germany (1936), a sensational true tale of "a Hollywood girl in Naziland!"; and Professor Mamlock (1938), an anti-Nazi film made by German refugees living in the Soviet Union. Doherty also recounts how the disproportionately Jewish backgrounds of the executives of the studios and the workers on the payroll shaded reactions to what was never simply a business decision. As Europe hurtled toward war, a proxy battle waged in Hollywood over how to conduct business with the Nazis, how to cover Hitler and his victims in the newsreels, and whether to address or ignore Nazism in Hollywood feature films. Should Hollywood lie low, or stand tall and sound the alarm? Doherty's history features a cast of charismatic personalities: Carl Laemmle, the German Jewish founder of Universal Pictures, whose production of All Quiet on the Western Front (1930) enraged the nascent Nazi movement; Georg Gyssling, the Nazi consul in Los Angeles, who read the Hollywood trade press as avidly as any studio mogul; Vittorio Mussolini, son of the fascist dictator and aspiring motion picture impresario; Leni Riefenstahl, the Valkyrie goddess of the Third Reich who came to America to peddle distribution rights for Olympia (1938); screenwriters Donald Ogden Stewart and Dorothy Parker, founders of the Hollywood Anti-Nazi League; and Harry and Jack Warner of Warner Bros., who yoked anti-Nazism to patriotic Americanism and finally broke the embargo against anti-Nazi cinema with Confessions of a Nazi Spy (1939).
Excerpt from Hollywood, Vol. 26: January, 1938 The proud nprincess. Whose guarded pagoda was stormed by whispers and a stranger how to really love. The clash of mighty armies: a hero's sword slashing his way.. And then, with his beloved safe in his arms, across the br'idge that even today in Peiping is called the Marco Polo Bridge. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : American Film Institute Publisher : Univ of California Press Page : 1198 pages File Size : 22,42 MB Release : 1993 Category : Motion pictures ISBN : 9780520079083
"The entire field of film historians awaits the AFI volumes with eagerness."--Eileen Bowser, Museum of Modern Art Film Department Comments on previous volumes: "The source of last resort for finding socially valuable . . . films that received such scant attention that they seem 'lost' until discovered in the AFI Catalog."--Thomas Cripps "Endlessly absorbing as an excursion into cultural history and national memory."--Arthur Schlesinger, Jr.
The backstudio picture, or the movie about movie-making, is a staple of Hollywood film production harking back to the silent era and extending to the present day. What gives backstudios their coherence as a distinctive genre, Steven Cohan argues in Hollywood by Hollywood, is their fascination with the mystique of Hollywood as a geographic place, a self-contained industry, and a fantasy of fame, leisure, sexual freedom, and modernity. Yet by the same token, if backstudio pictures have rarely achieved blockbuster box-office success, what accounts for the film industry's interest in continuing to produce them? The backstudio picture has been an enduring genre because, aside from offering a director or writer a chance to settle old scores, in branding filmmaking with the Hollywood mystique, the genre solicits consumers' strong investment in the movies. Whether inspiring the "movie crazy" fan girls of the early teens and twenties or the wannabe filmmakers of this century heading to the West Coast after their college graduations, backstudios have given emotional weight and cultural heft to filmmaking as the quintessential American success story. But more than that, a backstudio picture is concerned with shaping perceptions of how the film industry works, with masking how its product depends upon an industrial labor force, including stardom, and with determining how that work's value accrues from the Hollywood brand stamped onto the product. Cohan supports his well theorized and well researched claims with nuanced discussions of over fifty backstudios, some canonical and well-known, and others obscure and rarely seen. Covering the hundred-year timespan of feature length film production, Hollywood by Hollywood offers an illuminating perspective for considering anew the history of American movies.
Examines how Hollywood responded to and reflected the political and social changes that America experienced during the 1930sIn the popular imagination, 1930s Hollywood was a dream factory producing escapist movies to distract the American people from the greatest economic crisis in their nations history. But while many films of the period conform to this stereotype, there were a significant number that promoted a message, either explicitly or implicitly, in support of the political, social and economic change broadly associated with President Franklin D. Roosevelts New Deal programme. At the same time, Hollywood was in the forefront of challenging traditional gender roles, both in terms of movie representations of women and the role of women within the studio system. With case studies of actors like Shirley Temple, Cary Grant and Fred Astaire, as well as a selection of films that reflect politics and society in the Depression decade, this fascinating book examines how the challenges of the Great Depression impacted on Hollywood and how it responded to them.Topics covered include:How Hollywood offered positive representations of working womenCongressional investigations of big-studio monopolization over movie distributionHow three different types of musical genres related in different ways to the Great Depression the Warner Bros Great Depression Musicals of 1933, the Astaire/Rogers movies, and the MGM akids musicals of the late 1930sThe problems of independent production exemplified in King Vidors Our Daily BreadCary Grants success in developing a debonair screen persona amid Depression conditionsContributors Harvey G. Cohen, King's College LondonPhilip John Davies, British LibraryDavid Eldridge, University of HullPeter William Evans, Queen Mary, University of LondonMark Glancy, Queen Mary University of LondonIna Rae Hark, University of South CarolinaIwan Morgan, University College LondonBrian Neve, University of BathIan Scott, University of ManchesterAnna Siomopoulos, Bentley UniversityJ. E. Smyth, University of WarwickMelvyn Stokes, University College LondonMark Wheeler, London Metropolitan University
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Winner - 2022 Richard Wall Memorial Award, Theatre Library Association Beginning in the 1920s, audiences around the globe were seduced not only by Hollywood films but also by lavish movie theaters that were owned and operated by the major American film companies. These theaters aimed to provide a quintessentially “American” experience. Outfitted with American technology and accoutrements, they allowed local audiences to watch American films in an American-owned cinema in a distinctly American way. In a history that stretches from Buenos Aires and Tokyo to Johannesburg and Cairo, Ross Melnick considers these movie houses as cultural embassies. He examines how the exhibition of Hollywood films became a constant flow of political and consumerist messaging, selling American ideas, products, and power, especially during fractious eras. Melnick demonstrates that while Hollywood’s marketing of luxury and consumption often struck a chord with local audiences, it was also frequently tone-deaf to new social, cultural, racial, and political movements. He argues that the story of Hollywood’s global cinemas is not a simple narrative of cultural and industrial indoctrination and colonization. Instead, it is one of negotiation, booms and busts, successes and failures, adoptions and rejections, and a precursor to later conflicts over the spread of American consumer culture. A truly global account, Hollywood’s Embassies shows how the entanglement of worldwide movie theaters with American empire offers a new way of understanding film history and the history of U.S. soft power.