[PDF] Herd Book eBook

Author : Mark Earls
Publisher : John Wiley & Sons
Page : 438 pages
File Size : 33,53 MB
Release : 2009-08-07
Category : Business & Economics
ISBN : 0470685484

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"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Author : Andrea Bartz
Publisher : Ballantine Books
Page : 370 pages
File Size : 11,68 MB
Release : 2020-03-24
Category : Fiction
ISBN : 1984826379

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Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.

Author : Niki Daly
Publisher : Eerdmans Young Readers
Page : 20 pages
File Size : 50,66 MB
Release : 2012-10-04
Category : Juvenile Fiction
ISBN : 0802854176

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While doing a good job of caring for his grandfather's sheep and goat on the grasslands of South Africa, young Malusi dreams of everything from owning his own dog to becoming president one day. Illustrations.

Author : Youngme Moon
Publisher : Currency
Page : 290 pages
File Size : 40,95 MB
Release : 2011-09-06
Category : Business & Economics
ISBN : 030746086X

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What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Author : Nathan Luff
Publisher :
Page : 144 pages
File Size : 45,86 MB
Release : 2021-02
Category :
ISBN : 9781760971069

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Barny the Lamb and his friends are sick of being picked on. So they decide to form a gang to show everyone that they are not as soft as they look. But how do three fluffy friends stand up to a cunning fox, a gigantic cat, and a bull with behavioural issues?

Author : Cynthia Ceilán
Publisher : Rowman & Littlefield
Page : 322 pages
File Size : 20,38 MB
Release : 2007-11
Category :
ISBN : 1599216914

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Dark humor about those who have removed themselves from the gene pool. An original and irreverent compendium of accidental deaths caused by astonishing stupidity, embarrassing irony and/or really bad luck, in the tradition of The Darwin Awards.

Author : Trudy Harris
Publisher : Lerner Digital ™
Page : 32 pages
File Size : 49,16 MB
Release : 2017-08-01
Category : Juvenile Fiction
ISBN : 1512478903

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Miss Emma’s cows just can’t stay put! Each time they wander into Cowboy Kirby’s yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. It’s only fair, he thinks. And, besides, Emma sure is cute. Kirby doesn’t notice that his herd keeps getting smaller while Emma’s grows larger. Emma is the kind of gal that is good at math (as well as running a ranch and baking a cake). Yet she’s tenderhearted and doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!