Author : Steven G. Hillestad
Publisher : Jones & Bartlett Learning
Page : 352 pages
File Size : 14,28 MB
Release : 2018-11-30
Category : Medical
ISBN : 1284150402
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.