[PDF] Handbook On Tourism Destination Branding Executive Summary Japanese Version eBook

Author : Judy Kepher Gona
Publisher : Walter de Gruyter GmbH & Co KG
Page : 334 pages
File Size : 17,62 MB
Release : 2022-03-21
Category : Business & Economics
ISBN : 3110702568

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Focusing on the future of tourism, Sustainable Tourism Dialogues in Africa is inclusive of experienced and emerging researchers, as well as incorporating local stakeholders in the tourism industry: architects, tourism operators, sustainable tourism lobbyists, policy makers, archaeologists, and geographers. The editors are frontline sustainable tourism advocates in Africa, and the book’s thematic content is derived from 30 inter-university seminars on sustainable tourism hosted by Sustainable Travel & Tourism Agenda Kenya from 2017 to November 2019. These seminars involved the participation of 17 universities in Kenya, tourism operators, conservationists, developmentalists, investors, policy makers, and students. Every chapter is a voice projecting aspirations for the responsible management of tourism in Africa and promoting the ideals of sustainable tourism that young people in Africa advocate for the industry’s future. In so doing, the authors pinpoint the necessary actions for bringing about transformations in sustainable development of tourism. The book thus seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in Africa.

Author :
Publisher : World Tourism Organization (Unwto)
Page : 0 pages
File Size : 33,85 MB
Release : 2009
Category : Business & Economics
ISBN : 9789284413119

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Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.

Author : Nigel Morgan
Publisher : Routledge
Page : 328 pages
File Size : 25,73 MB
Release : 2007-06-07
Category : Business & Economics
ISBN : 1136411097

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Author : World Intellectual Property Organization
Publisher : WIPO
Page : 110 pages
File Size : 46,54 MB
Release : 2021-04-23
Category : Law
ISBN : 9280530348

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This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html

Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 37,37 MB
Release : 2009-05-12
Category : Business & Economics
ISBN : 1849204888

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Author : T. Moilanen
Publisher : Springer
Page : 212 pages
File Size : 25,12 MB
Release : 2008-12-14
Category : Business & Economics
ISBN : 0230584594

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Author : Cathy H.C. Hsu
Publisher : Routledge
Page : 457 pages
File Size : 42,81 MB
Release : 2012-08-21
Category : Business & Economics
ISBN : 1136338160

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The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.

Author : Nigel Morgan
Publisher : Routledge
Page : 394 pages
File Size : 42,44 MB
Release : 2012-05-23
Category : Business & Economics
ISBN : 1136346627

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Author : Rodolfo Delgado
Publisher :
Page : 4 pages
File Size : 19,42 MB
Release : 2016
Category :
ISBN :

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Japan National Tourism Organization is promoting tourism (inbound) to national and international markets because the Japanese government is strongly interested in increasing the number of local and international tourists in the county. One of the biggest challenges for the Japan brand is the lack of international and domestic marketing and advertising compare with other countries. Japanese National Tourism Organization is aware of the situation, but yet do not provide enough information for tourists in English at the train stations, roads, airports in Japan, as well as pamphlets and booklets of the local communities to help international tourists, access easily local communities. As a result many international tourists are lost in Japan talking to train stations' staff that can barely communicate in English; it becomes a frustrating experience for the international tourist and reduces the opportunity of repeat visits to Japan. Therefore, there is a need for advertising about places and local communities that tourists have not visited before, but how is the government going to brand Japan with proper advertising and marketing about the country? This paper will present an overview of the opportunities and challenges of promoting the brand Japan, especially local communities in Japan because domestic and international tourists do not have much information about. Japan will continue to attract and increase domestic and international tourists as long as proper advertising and information about local communities is provided.