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Author : Markus Husemann-Kopetzky
Publisher :
Page : 185 pages
File Size : 37,13 MB
Release : 2018
Category : Pricing
ISBN : 9783947897001
Author : Leigh Caldwell
Publisher : Jaico Publishing House
Page : 170 pages
File Size : 13,57 MB
Release : 2015-12-07
Category : Business & Economics
ISBN : 8184957688
How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Author : Marlene Jensen
Publisher : JGF Press
Page : 63 pages
File Size : 24,22 MB
Release : 2020-01-09
Category : Business & Economics
ISBN : 173558150X
All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. * How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS. * How to raise prices -- and get MORE ORDERS. You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product. Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.
Author : Özalp Özer
Publisher : OUP Oxford
Page : 976 pages
File Size : 50,6 MB
Release : 2012-06-07
Category : Business & Economics
ISBN : 0191634263
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 1892 pages
File Size : 20,67 MB
Release : 2018-12-07
Category : Psychology
ISBN : 1136676201
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Eduardo Salas
Publisher : John Wiley & Sons
Page : 637 pages
File Size : 14,93 MB
Release : 2020-04-06
Category : Psychology
ISBN : 1119673704
A state-of-the-art psychological perspective on team working and collaborative organizational processes This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of team working and collaborative organizational processes. It provides critical reviews of key topics related to teams including design, diversity, leadership, trust processes and performance measurement, drawing on the work of leading thinkers including Linda Argote, Neal Ashkanasy, Robert Kraut, Floor Rink and Daan van Knippenberg.
Author : Charlotte Patterson
Publisher : Oxford University Press, USA
Page : 332 pages
File Size : 48,36 MB
Release : 2013
Category : Psychology
ISBN : 0199765219
The first authoritative summary of its kind in this area, the Handbook of Psychology and Sexual Orientation is the primary resource for the many researchers, including a new generation of investigators, who are continuing to advance understanding in this field. The volume editors along with other leading experts, contribute an extraordinary review of contemporary psychological research and theory on sexual orientation in their specific fields of work.
Author : Shinobu Kitayama
Publisher : Guilford Press
Page : 913 pages
File Size : 34,76 MB
Release : 2010-01-01
Category : Psychology
ISBN : 1606236113
Bringing together leading authorities, this definitive handbook provides a comprehensive review of the field of cultural psychology. Major theoretical perspectives are explained, and methodological issues and challenges are discussed. The volume examines how topics fundamental to psychology?identity and social relations, the self, cognition, emotion and motivation, and development?are influenced by cultural meanings and practices. It also presents cutting-edge work on the psychological and evolutionary underpinnings of cultural stability and change. In all, more than 60 contributors have written over 30 chapters covering such diverse areas as food, love, religion, intelligence, language, attachment, narratives, and work.
Author : E. Scott Geller
Publisher : CRC Press
Page : 560 pages
File Size : 35,83 MB
Release : 2016-04-19
Category : Medical
ISBN : 1420032569
You cannot improve your organization's safety performance to enviable levels without addressing human behavior and attitude effectively. The only comprehensive reference on the psychology of the human dynamics of safety, The Psychology of Safety Handbook shows you how to apply psychology to improve safety and health in your organization. Dr. Geller
Author : Cait Lamberton
Publisher : Cambridge University Press
Page : 873 pages
File Size : 25,75 MB
Release : 2023-04-06
Category : Psychology
ISBN : 1009243942
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.