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Author : Roland T. Rust
Publisher : Edward Elgar Publishing
Page : 629 pages
File Size : 35,69 MB
Release : 2014-02-28
Category : Business & Economics
ISBN : 0857938851
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author : Teresa Swartz
Publisher : SAGE
Page : 538 pages
File Size : 13,24 MB
Release : 2000
Category : Business & Economics
ISBN : 9780761916123
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
Page : 617 pages
File Size : 21,2 MB
Release : 2009
Category : Business & Economics
ISBN : 1848447442
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Rajiv Grover
Publisher : SAGE
Page : 721 pages
File Size : 23,70 MB
Release : 2006-06-23
Category : Business & Economics
ISBN : 141290997X
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : Eileen Bridges
Publisher : Routledge
Page : 587 pages
File Size : 48,73 MB
Release : 2020-04-02
Category : Business & Economics
ISBN : 135124521X
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
Author : Christian Homburg
Publisher : Springer
Page : 0 pages
File Size : 37,24 MB
Release : 2021-12-03
Category : Business & Economics
ISBN : 9783319574110
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Author : Hajli, Nick
Publisher : IGI Global
Page : 462 pages
File Size : 26,96 MB
Release : 2015-04-30
Category : Business & Economics
ISBN : 1466683546
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author : Ronald A. Nykiel
Publisher : Psychology Press
Page : 383 pages
File Size : 10,97 MB
Release : 2007
Category : Hospitality industry
ISBN : 0789034263
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : Nancy L. Lough
Publisher :
Page : 0 pages
File Size : 20,84 MB
Release : 2012
Category : Sports
ISBN : 9781935412397
Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.
Author : John R. Bryson
Publisher : Edward Elgar Publishing
Page : 465 pages
File Size : 42,4 MB
Release : 2015-04-30
Category : Business & Economics
ISBN : 1781000417
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co