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Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 228 pages
File Size : 17,72 MB
Release : 2001
Category : Business & Economics
ISBN : 9780618104680
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Author : Guerrilla Girls
Publisher : Chronicle Books
Page : 196 pages
File Size : 50,66 MB
Release : 2020-10-06
Category : Art
ISBN : 1452175845
Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz
Author : Jason Myers
Publisher : Morgan James Publishing
Page : 253 pages
File Size : 45,83 MB
Release : 2023-07-05
Category : Business & Economics
ISBN : 1631958283
What makes the Guerrilla Marketing book series unique? Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips—giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try. For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success? Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.
Author : Jason Myers
Publisher : Morgan James Publishing
Page : 236 pages
File Size : 35,38 MB
Release : 2022-03-01
Category : Business & Economics
ISBN : 1631957473
Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.
Author : Jay Conrad Levinson
Publisher : Entrepreneur Press
Page : 290 pages
File Size : 47,8 MB
Release : 2008
Category : Business & Economics
ISBN : 1599181533
How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
Author : Keri Smith
Publisher : Princeton Architectural Press
Page : 152 pages
File Size : 46,82 MB
Release : 2007-07-26
Category : Art
ISBN : 9781568986883
Temporary art, graffiti, signage, performance, political art, interactive art.
Author : Jay Levinson
Publisher : Entrepreneur Press
Page : 476 pages
File Size : 27,68 MB
Release : 2011-10-01
Category : Business & Economics
ISBN : 1613081650
Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 306 pages
File Size : 37,17 MB
Release : 1994
Category : Business & Economics
ISBN : 9780395687185
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.
Author : Dustin Kidd
Publisher : Routledge
Page : 191 pages
File Size : 29,20 MB
Release : 2014-04-08
Category : Art
ISBN : 1135165785
How does political policy-making shape the creative activities of artists? Do the political interests of artists influence actual political practices in any way? Legislating Creativity examines the relationship between art and politics through an analysis of controversial art projects tied to the National Endowment for the Arts during the Culture Wars (late 1980s-1990s). Though there have always been tensions in government funding for the arts, these controversies intensified the public debates surrounding art/politics and remain as a focal point in conversations that continue today. The book focuses on three case studies: Mapplethorpe's controversial photography, an exhibit on the impact of AIDS entitled Witnesses, and the Guerrilla Girls. Dustin Kidd has provided a thoroughly enriching look at the intersections of art and politics—the ways that political practices transform creative expression and the ways that artistic drives shape political policies.
Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 349 pages
File Size : 11,46 MB
Release : 2021-10-05
Category : Business & Economics
ISBN : 1631956248
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.