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Guerrilla Marketing

Author : Alexander L. Fattal
Publisher : University of Chicago Press
Page : 325 pages
File Size : 32,42 MB
Release : 2018-12-10
Category : Social Science
ISBN : 022659064X

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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

On Guerrilla Warfare

Author : Mao Tse-tung
Publisher : Courier Corporation
Page : 130 pages
File Size : 12,73 MB
Release : 2012-03-06
Category : History
ISBN : 0486119572

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The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.

Guerrilla Girls: The Art of Behaving Badly

Author : Guerrilla Girls
Publisher : Chronicle Books
Page : 196 pages
File Size : 17,25 MB
Release : 2020-10-06
Category : Art
ISBN : 1452175845

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Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz

Guerrillas

Author : Jon Lee Anderson
Publisher : Hachette UK
Page : 244 pages
File Size : 40,18 MB
Release : 2015-02-05
Category : Social Science
ISBN : 0349140014

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Prior to gaining international renown for his definitive biography of Che Guevara and his firsthand reports on the war in Iraq in the acclaimed THE FALL OF BAGHDAD, Jon Lee Anderson wrote GUERRILLAS, a daring on-the-ground account of five diverse insurgent movements around the world: the mujahedin of Afghanistan, the FMLN of El Salvador, the Karen of Burma, the Polisario of Western Sahara, and a group of young Palestines fighting against Israel in the Gaza Strip. Making the most of unprecedented, direct access to his subjects, Anderson combines powerful storytelling with a balanced, penetrating analysis of each situation. A work of phenomenal range, analytical acuity, and human empathy, GUERRILLAS amply demonstrates why Jon Lee Anderson is one of our most important chroniclers of societies in crisis.

Urban Guerrilla Warfare

Author : Anthony Joes
Publisher : University Press of Kentucky
Page : 232 pages
File Size : 12,41 MB
Release : 2007-04-20
Category : History
ISBN : 0813172233

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Guerrilla insurgencies continue to rage across the globe, fueled by ethnic and religious conflict and the easy availability of weapons. At the same time, urban population centers in both industrialized and developing nations attract ever-increasing numbers of people, outstripping rural growth rates worldwide. As a consequence of this population shift from the countryside to the cities, guerrilla conflict in urban areas, similar to the violent response to U.S. occupation in Iraq, will become more frequent. Urban Guerrilla Warfare traces the diverse origins of urban conflicts and identifies similarities and differences in the methods of counterinsurgent forces. In this wide-ranging and richly detailed comparative analysis, Anthony James Joes examines eight key examples of urban guerrilla conflict spanning half a century and four continents: Warsaw in 1944, Budapest in 1956, Algiers in 1957, Montevideo and São Paulo in the 1960s, Saigon in 1968, Northern Ireland from 1970 to 1998, and Grozny from 1994 to 1996. Joes demonstrates that urban insurgents violate certain fundamental principles of guerrilla warfare as set forth by renowned military strategists such as Carl von Clausewitz and Mao Tse-tung. Urban guerrillas operate in finite areas, leaving themselves vulnerable to encirclement and ultimate defeat. They also tend to abandon the goal of establishing a secure base or a cross-border sanctuary, making precarious combat even riskier. Typically, urban guerrillas do not solely target soldiers and police; they often attack civilians in an effort to frighten and disorient the local population and discredit the regime. Thus urban guerrilla warfare becomes difficult to distinguish from simple terrorism. Joes argues persuasively against committing U.S. troops in urban counterinsurgencies, but also offers cogent recommendations for the successful conduct of such operations where they must be undertaken.

The Accidental Guerrilla

Author : David Kilcullen
Publisher : Oxford University Press
Page : 377 pages
File Size : 29,9 MB
Release : 2011
Category : History
ISBN : 0199754098

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A Senior Counterinsurgency Advisor to General David Petraeus, Kilcullen's vision of war dramatically influenced America's decision to rethink its military strategy in Iraq. Now, Kilcullen provides a remarkably fresh perspective on the War on Terror.

Gay Guerrilla

Author : Renée Levine Packer
Publisher : Boydell & Brewer
Page : 288 pages
File Size : 12,48 MB
Release : 2015
Category : Biography & Autobiography
ISBN : 158046534X

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A compelling portrait of composer-performer Julius Eastman's enigmatic and intriguing life and music.

Guerrilla Diplomacy

Author : Daryl Copeland
Publisher :
Page : 0 pages
File Size : 45,21 MB
Release : 2009
Category : Diplomacy
ISBN : 9781588266798

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"Daryl Copeland charts the course for a new kind of diplomacy, one in tune with the demands of today's interconnected, technology driven world. Eschewing platitudes and broadly rethinking issues of security and development, Copeland provides the tools needed to frame and manage issues ranging from climate change to pandemic disease to asymmetrical conflict and weapons of mass destruction. The essential keystone of his approach is the modern diplomat, able to nimbly engage with a plethora of new international actors and happier mixing with the population than mingling with colleagues inside embassy walls. Through the lens of Guerrilla Diplomacy, Copeland offers both a call to action and an alternative approach to understanding contemporary international relations"--Publisher's description.

America and Guerrilla Warfare

Author : Anthony James Joes
Publisher : University Press of Kentucky
Page : 428 pages
File Size : 46,56 MB
Release : 2004
Category : History
ISBN : 9780813127484

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On December 26, 2004, a massive tsunami triggered by an underwater earthquake pummeled the coasts of Thailand, Indonesia, Sri Lanka, and other countries along the Indian Ocean. With casualties as far away as Africa, the aftermath was overwhelming: ships could be spotted miles inland; cars floated in the ocean; legions of the unidentified deadÑan estimated 225,000Ñwere buried in mass graves; relief organizations struggled to reach rural areas and provide adequate aid for survivors. Shortly after this disaster, researchers from around the world traveled to the regionÕs most devastated areas, observing and documenting the tsunamiÕs impact. The Indian Ocean Tsunami: The Global Response to a Natural Disaster offers the first analysis of the response and recovery effort. Editors Pradyumna P. Karan and S. Subbiah, employing an interdisciplinary approach, have assembled an international team of top geographers, geologists, anthropologists, and political scientists to study the environmental, economic, and political effects of the 2004 Indian Ocean tsunami. The volume includes chapters that address the tsunamiÕs geo-environmental impact on coastal ecosystems and groundwater systems. Other chapters offer sociocultural perspectives on religious power relations in South India and suggest ways to improve government agenciesÕ response systems for natural disasters. A clear and definitive analysis of the second deadliest natural disaster on record, The Indian Ocean Tsunami will be of interest to environmentalists and political scientists alike, as well as to planners and administrators of disaster-preparedness programs.

Guerrilla Warfare

Author : Ernesto Che Guevara
Publisher : e-artnow
Page : 158 pages
File Size : 50,66 MB
Release : 2021-11-19
Category : History
ISBN :

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Guerrilla Warfare is an epoch-making book by Che Guevara aimed to inspire thousands of guerrilla fighters in various countries worldwide. Guevara believed that in the world of totalitarian regimes, where political opposition and legal civil struggle are impossible to conduct, guerilla warfare is the best method to resist the government. Yet, commonly guerilla movements lack organization, clear political vision, motivation, and supply. This book was aimed to help guerilla leaders solve these issues and strengthen the opposition with strong motivation and strict organization._x000D_ Content:_x000D_ Part I: General Principles of Guerrilla Warfare_x000D_ Essence of Guerrilla Warfare_x000D_ Guerrilla Strategy_x000D_ Guerrilla Tactics_x000D_ Warfare on Favorable Ground_x000D_ Warfare on Unfavorable Ground_x000D_ Suburban Warfare_x000D_ Part II: the Guerrilla Band_x000D_ The Guerrilla Fighter: Social Reformer_x000D_ The Guerrilla Fighter as Combatant_x000D_ Organization of a Guerrilla Band_x000D_ The Combat_x000D_ Beginning, Development, and End of a Guerrilla War_x000D_ Part III: Organization of the Guerrilla Front_x000D_ Supply_x000D_ Civil Organization_x000D_ The Role of the Woman_x000D_ Medical Problems_x000D_ Sabotage_x000D_ War Industry_x000D_ Propaganda_x000D_ Intelligence_x000D_ Training and Indoctrination_x000D_ The Organizational Structure of the Army of a Revolutionary Movement_x000D_ Organization in Secret of the First Guerrilla Band_x000D_ Defense of Power That Has Been Won