[PDF] Golden Arches East eBook

Author : James L. Watson
Publisher : Stanford University Press
Page : 288 pages
File Size : 26,90 MB
Release : 2006-03-13
Category : Social Science
ISBN : 9780804767392

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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Author : Marcia Chatelain
Publisher : Liveright Publishing
Page : 336 pages
File Size : 20,22 MB
Release : 2020-01-07
Category : History
ISBN : 1631493957

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WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Author : Joe L. Kincheloe
Publisher : Temple University Press
Page : 246 pages
File Size : 49,10 MB
Release : 2002
Category : Business & Economics
ISBN : 9781566399326

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The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.

Author : Melissa Jayne Fawcett
Publisher : University of Arizona Press
Page : 196 pages
File Size : 40,85 MB
Release : 2015-09-01
Category : Biography & Autobiography
ISBN : 0816532559

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Contrary to the fictional account of James Fenimore Cooper, the Mohegan/Mohican nation did not vanish with the death of Chief Uncas more than three hundred years ago. In the remarkable life story of one of its most beloved matriarchs—100-year-old medicine woman Gladys Tantaquidgeon—Medicine Trail tells of the Mohegans' survival into this century. Blending autobiography and history, with traditional knowledge and ways of life, Medicine Trail presents a collage of events in Tantaquidgeon's life. We see her childhood spent learning Mohegan ceremonies and healing methods at the hands of her tribal grandmothers, and her Ivy League education and career in the white male-dominated field of anthropology. We also witness her travels to other Indian communities, acting as both an ambassador of her own tribe and an employee of the federal government's Bureau of Indian Affairs. Finally we see Tantaquidgeon's return to her beloved Mohegan Hill, where she cofounded America's oldest Indian-run museum, carrying on her life's commitment to good medicine and the cultural continuance and renewal of all Indian nations. Written in the Mohegan oral tradition, this book offers a unique insider's understanding of Mohegan and other Native American cultures while discussing the major policies and trends that have affected people throughout Indian Country in the twentieth century. A significant departure from traditional anthropological "as told to" American Indian autobiography, Medicine Trail represents a major contribution to anthropology, history, theology, women's studies, and Native American studies.

Author : Kwang Ok Kim
Publisher : Berghahn Books
Page : 306 pages
File Size : 25,80 MB
Release : 2015-02-01
Category : Social Science
ISBN : 1782385630

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Foods are changed not only by those who produce and supply them, but also by those who consume them. Analyzing food without considering changes over time and across space is less meaningful than analyzing it in a global context where tastes, lifestyles, and imaginations cross boundaries and blend with each other, challenging the idea of authenticity. A dish that originated in Beijing and is recreated in New York is not necessarily the same, because although authenticity is often claimed, the form, ingredients, or taste may have changed. The contributors of this volume have expanded the discussion of food to include its social and cultural meanings and functions, thereby using it as a way to explain a culture and its changes.

Author : Arthur Kleinman
Publisher : Stanford University Press
Page : 260 pages
File Size : 46,11 MB
Release : 2006
Category : Medical
ISBN : 9780804753142

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This book examines the structure and impact of the SARS epidemic, and its short- and medium-range implications for an interconnected, globalized world. In so doing, it poses a question of the greatest possible significance: Can we learn from SARS before the next pandemic?

Author : Emiko Ohnuki-Tierney
Publisher : Stanford University Press
Page : 297 pages
File Size : 48,76 MB
Release : 2015-08-12
Category : Social Science
ISBN : 0804795940

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Flowers are beautiful. People often communicate their love, sorrow, and other feelings to each other by offering flowers, like roses. Flowers can also be symbols of collective identity, as cherry blossoms are for the Japanese. But, are they also deceptive? Do people become aware when their meaning changes, perhaps as flowers are deployed by the state and dictators? Did people recognize that the roses they offered to Stalin and Hitler became a propaganda tool? Or were they like the Japanese, who, including the soldiers, did not realize when the state told them to fall like cherry blossoms, it meant their deaths? Flowers That Kill proposes an entirely new theoretical understanding of the role of quotidian symbols and their political significance to understand how they lead people, if indirectly, to wars, violence, and even self-exclusion and self-destruction precisely because symbolic communication is full of ambiguity and opacity. Using a broad comparative approach, Emiko Ohnuki-Tierney illustrates how the aesthetic and multiple meanings of symbols, and at times symbols without images become possible sources for creating opacity which prevents people from recognizing the shifting meaning of the symbols.