[PDF] Globalization And Public Relations In Postcolonial Nations eBook

Author : Patricia Ann Curtin
Publisher :
Page : 415 pages
File Size : 31,35 MB
Release : 2012
Category : BUSINESS & ECONOMICS
ISBN : 9781624993572

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By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control. The study aims to document those practices to solidify a commitment to participatory public relations that alleviates serious social issues and inequities. This is an important book for public relations scholars and practitioners, along with those in the strategic communication, international communication, and international relations fields.

Author : Patricia Ann Curtin
Publisher :
Page : 394 pages
File Size : 10,98 MB
Release : 2012
Category : Business & Economics
ISBN : 9781604978162

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By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control.

Author : Nilanjana Bardhan
Publisher : Routledge
Page : 309 pages
File Size : 42,29 MB
Release : 2011-01-31
Category : Business & Economics
ISBN : 1135236836

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This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Author : David McKie
Publisher : Routledge
Page : 368 pages
File Size : 33,10 MB
Release : 2007-05-24
Category : Business & Economics
ISBN : 1134161107

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Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 38,40 MB
Release : 2019-05-07
Category : Business & Economics
ISBN : 1119373115

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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Author : NA NA
Publisher : Springer
Page : 218 pages
File Size : 35,58 MB
Release : 2016-09-23
Category : Political Science
ISBN : 1137098767

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This book takes a fresh look at media and communications policy and provides a comprehensive account of issues that are central to the study of the field. It moves beyond the "specifics" of regulation, by examining policy areas that have proved to be of common concern for societies across different socioeconomic realities. It also seeks to address profound gaps in the study of policy by demonstrating the centrality of historical, social, and political context in debates that may appear solely technical or economic. Media Policy and Globalization covers the institutional changes in the communications policy arena by examining the changing role of the state, technology and the market, and the role of civil society. It discusses actual policy areas in broadcasting, telecommunications and the information society and examines the often-overlooked normative dimensions of communications policy. Features*Provides a cross-disciplinary critical perspective of the politics of communications policy-making in a global context*Explores new issues in communications policy such as ethical concerns and the "internationality of policy"*Useful for upper-level undergraduate students, graduate students, and scholars of communications and media studies, and international and global studies

Author : Patricia A. Curtin
Publisher : SAGE Publications
Page : 321 pages
File Size : 20,62 MB
Release : 2007-01-18
Category : Language Arts & Disciplines
ISBN : 1452213283

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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Author : Jane Johnston
Publisher : Routledge
Page : 154 pages
File Size : 49,53 MB
Release : 2016-02-12
Category : Business & Economics
ISBN : 1317568842

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In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Author : Tom Watson
Publisher : Springer
Page : 197 pages
File Size : 40,85 MB
Release : 2015-07-02
Category : Business & Economics
ISBN : 1137404388

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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

Author : Vijay Bhatia
Publisher : Routledge
Page : 613 pages
File Size : 27,56 MB
Release : 2014-02-24
Category : Language Arts & Disciplines
ISBN : 1317916433

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The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.