[PDF] Get To The Point eBook

Author : Joel Schwartzberg
Publisher : Berrett-Koehler Publishers
Page : 129 pages
File Size : 41,8 MB
Release : 2017-10-16
Category : Business & Economics
ISBN : 1523094125

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In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Author : Milo O. Frank
Publisher : Simon and Schuster
Page : 132 pages
File Size : 42,74 MB
Release : 1987
Category : Business & Economics
ISBN : 0671727524

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Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

Author : Karen E. Berg
Publisher :
Page : 260 pages
File Size : 40,29 MB
Release : 1995-07
Category : Public speaking
ISBN : 9780787222321

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The complete guide to making effective presentations. The proven program that helps you fight performance anxiety - and communicate with confidence and ease. Teaches you how to say what you meand and get what you want.

Author : Artie Almeida
Publisher :
Page : 88 pages
File Size : 45,46 MB
Release : 2012-09
Category : Music
ISBN : 9781429127790

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Grades K-3 Playing meets pedagogy in this collection of powerfully productive lesson plans, precision-crafted by Artie Almeida and Katie Grace Miller. Using the manipulatives that are at the core of this resource, your students will point their way to an understanding of numerous music concepts.

Author : Joel Schwartzberg
Publisher : Berrett-Koehler Publishers
Page : 145 pages
File Size : 24,86 MB
Release : 2021-07-13
Category : Business & Economics
ISBN : 1523092416

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The impression you make as a leader has the power to build, enhance, or sabotage your authority and ideas. Discover how to convey the essence of leadership with every interaction. Every communication leaders make—speaking, writing, posting, sharing, and even listening—has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things. In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience. Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell—not just share—their most important ideas.

Author : Misty Edwards
Publisher : Charisma Media
Page : 238 pages
File Size : 15,80 MB
Release : 2013-01-08
Category : Religion
ISBN : 1616386010

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Misty Edwards tackles the difficult questions of finding meaning in seasons of success and failure, smallness and greatness, pain and pleasure as we live lives that are, in the end, not of this world.

Author :
Publisher : AAPC Publishing
Page : 50 pages
File Size : 25,61 MB
Release : 2006
Category : Education
ISBN : 9781931282925

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Presents ways for young children with anxiety to recognize when they are losing control and constructive ways to deal with it.

Author : William D. Lutz
Publisher : HarperPB
Page : 192 pages
File Size : 43,98 MB
Release : 1999-07-07
Category : Language Arts & Disciplines
ISBN : 9780062734129

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In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you! A sampling of Doublespeak Defined: Bald n./ :hair disadvantaged Men in Japan aren't bald; they're "hair disadvantaged," according to The Japan Economic Journal. Diet n./ :1.nutrional avoidance therapy 2. caloric reduction program Frozen adj./ :1 deep chilled 2. fresh 3. hard chilled 4. previously frozen The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled." Light Switch n./ :ideogram illumination intensity adjustment potentiometer Waste paper basket n./ :user-friendly, space-effective, flexible desk side sortation unit Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items.

Author : Chris Stoakes
Publisher :
Page : 88 pages
File Size : 18,16 MB
Release : 2013
Category : Commercial correspondence
ISBN : 9780957494633

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Writing is one of the key factors in professional success. It is one of the ways in which managers appraise you. Write well and clients and colleagues will rate you. Write poorly and you could harm your prospects. This book explains how to write well in the workplace. Christopher Stoakes is a lawyer and trainer acclaimed for his concise style

Author : Brendan Kane
Publisher : Waterside Productions
Page : 0 pages
File Size : 25,77 MB
Release : 2020-09-29
Category : Branding (Marketing)
ISBN : 9781949001006

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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.