[PDF] Fundamentals Of Public Relations And Marketing Communications In Canada eBook

Author : William Wray Carney
Publisher : University of Alberta
Page : 537 pages
File Size : 40,10 MB
Release : 2022-09-01
Category : Business & Economics
ISBN : 1772126519

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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Author : William Wray Carney
Publisher : University of Alberta
Page : 305 pages
File Size : 43,98 MB
Release : 2019-04-09
Category : Business & Economics
ISBN : 1772124265

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Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Author : Sandra L. Braun
Publisher : Taylor & Francis
Page : 136 pages
File Size : 21,73 MB
Release : 2024-07-01
Category : Business & Economics
ISBN : 1040146449

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A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and offers critical historiography. This reference work will be of interest to scholars, students and practitioners in the fields of strategic communications, marketing or communications, providing a greater understanding of communications research in various Canadian contexts such as government, industry, corporate and nonprofit.

Author : Regina M. Luttrell
Publisher : SAGE Publications
Page : 542 pages
File Size : 50,52 MB
Release : 2018-02-05
Category : Language Arts & Disciplines
ISBN : 1506332536

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Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
Page : 500 pages
File Size : 50,67 MB
Release : 2001
Category : Business & Economics
ISBN :

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Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.

Author : Kerwin Mathew
Publisher : Createspace Independent Publishing Platform
Page : 210 pages
File Size : 11,22 MB
Release : 2017-03-04
Category :
ISBN : 9781544053417

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DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. PUBLIC RELATIONS AND MARKETING COMMUNICATIONS is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the tackling of communications problems and the generation of goodwill and support. It is also recommended for students preparing to sit public relations, advertising and marketing communications exams. This book describes how to: * Anticipate the changing needs of the market and retain goodwill. * Develop dynamic new communications strategies to stay a step ahead. * Identify potential clients and maintain a good relationship with them. * Understand people and bring out their best. * Develop networking strategies to capture potential markets. Good public communications, which is covered in this book, is important to all organizations, whether profit-making or non-profit-making, e.g., businesses, governmental organizations, educational institutions, charities, interest groups, and even political organizations. There are quite a number of detailed descriptions of real-life publicity campaigns and stunts presented in the book which should be of great interest. There is also comprehensive coverage of the various laws pertaining to the practice of public relations and commerce, e.g., contracts, registered designs, trademarks, copyright, formation and dissolution of companies, libel and slander, vicarious liability, et al., which the public relations practitioner and business person ought to be familiar with in order to avoid infringing any of the laws. Other important topics covered include writing good, proper press releases, sales presentations, press conferences, broadcasting, public speaking, advertising, et al. This book has been adopted as a reference text by an advertising professional body. ABOUT THE AUTHOR The author has been a salesman and marketer for many years. He has also taught public relations and marketing communications to public relations practitioners, sales personnel, business people and students for years, as well as many other professional and management subjects for years. He has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.

Author : Kerwin Mathew
Publisher : CreateSpace
Page : 220 pages
File Size : 27,18 MB
Release : 2014-04-23
Category :
ISBN : 9781499294682

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DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. PUBLIC RELATIONS AND MARKETING COMMUNICATIONS is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the tackling of communications problems and the generation of goodwill and support. It is also recommended for students preparing to sit public relations, advertising and marketing communications exams. This book describes how to: * Anticipate the changing needs of the market and retain goodwill. * Develop dynamic new communications strategies to stay a step ahead. * Identify potential clients and maintain a good relationship with them. * Understand people and bring out their best. * Develop networking strategies to capture potential markets. Good public communications, which is covered in this book, is important to all organizations, whether profit-making or non-profit-making, e.g., businesses, governmental organizations, educational institutions, charities, interest groups, and even political organizations. There are quite a number of detailed descriptions of real-life publicity campaigns and stunts presented in the book which should be of great interest. There is also comprehensive coverage of the various laws pertaining to the practice of public relations and commerce, e.g., contracts, registered designs, trademarks, copyright, formation and dissolution of companies, libel and slander, vicarious liability, et al., which the public relations practitioner and business person ought to be familiar with in order to avoid infringing any of the laws. Other important topics covered include writing good, proper press releases, sales presentations, press conferences, broadcasting, public speaking, advertising, et al.. This book has been adopted as a reference text by an advertising professional body. ABOUT THE AUTHOR The author has been a salesman and marketer for many years. He has also taught public relations and marketing communications to public relations practitioners, sales personnel, business people and students for years, as well as many other professional and management subjects for years. He has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.

Author : Joseph Harasta
Publisher :
Page : 246 pages
File Size : 25,85 MB
Release : 2015-11-23
Category :
ISBN : 9781631894046

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This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.