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FranklinCovey Style Guide for Business and Technical Communication

Author : Stephen R. Covey
Publisher : FT Press
Page : 448 pages
File Size : 46,20 MB
Release : 2012
Category : Business & Economics
ISBN : 0133090396

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This book can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today?s online media and global business challenges.

FranklinCovey Style Guide

Author : Stephen R. Covey
Publisher : FT Press
Page : 448 pages
File Size : 36,56 MB
Release : 2012-06-07
Category : Business & Economics
ISBN : 0133092348

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FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing Advantage TM and Technical Writing Advantage TM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

Style Guide

Author : Stephen R. Covey
Publisher : Franklin Covey
Page : 0 pages
File Size : 29,98 MB
Release : 2010-12
Category : Business writing
ISBN : 9781936111183

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Improve your writing at school, at work, and at home. Much more than a grammar and punctuation handbook, the renowned FranklinCovey Style Guide helps you: produce documents that reflect quality writing standards; access more than 110 topics from A to Z, covering everything from document design, graphics, and parts of speech to punctuation, sentence style, and word choice; create documents from start to finish and avoid writers block; write effective letters, memos, and resumes with the help of more than 30 model documents; design effective, understandable graphics that enhance and convey your message; discover and prioritize information. FranklinCovey is a leading provider of leadership, personal productivity, and effective communication workshops. Two programsWriting Advantage and Technical Writing Advantage--help you learn how to write documents that achieve the results you expect. Both workshops feature the FranklinCovey Style Guide.

Franklin Covey Style Guide for Business and Technical Communication

Author : Lawrence H. Freeman
Publisher :
Page : 440 pages
File Size : 19,71 MB
Release : 1999
Category : Business writing
ISBN :

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This book is a standard reference for business and technical communication writing. Much more than a grammar and punctuation handbook, it helps you to: produce documents that reflect quality writing standards; access more than 110 topics, covering everything from document design, graphics, and parts of speech to punctuation, sentence style, and word choice; create documents from start to finish and avoid writer's block; write effective letters, memos, and resumés with the help of more than 30 model documents; design effective, understandable graphics that enhance and convey your message; discover and prioritize information.

Style Guide for Business and Technical Communication

Author : Franklin Covey Company
Publisher : Covey Leadership Center
Page : 460 pages
File Size : 45,51 MB
Release : 1998
Category : Business & Economics
ISBN : 9780965248112

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This guide provides tips for making your message accessible, easy to understand, and relevant. In the sections on writing and revising, organization, emphasis, page layout, and online documentation, you will find both process and format suggestions. You will also find new and colorful sections on graphics for documents, graphics for presentations, color, charts, maps, and photographs to prepare visually effective documents.

Presentation Advantage

Author : Kory Kogon
Publisher : BenBella Books
Page : 226 pages
File Size : 25,91 MB
Release : 2015-09-15
Category : Business & Economics
ISBN : 1941631215

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The average attention span of an adult is eight seconds—eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time. In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

Technical Marketing Communication

Author : Emil B. Towner
Publisher : Business Expert Press
Page : 151 pages
File Size : 36,60 MB
Release : 2016-04-15
Category : Business & Economics
ISBN : 1631572679

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Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.

Project Management for the Unofficial Project Manager (Updated and Revised Edition)

Author : Kory Kogon
Publisher : BenBella Books
Page : 225 pages
File Size : 39,43 MB
Release : 2024-01-16
Category : Business & Economics
ISBN : 1637740506

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No project management training? No problem! In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projects—you’re an unofficial project manager. FranklinCovey experts Kory Kogon and Suzette Blakemore understand the importance of leadership in project completion and explain that people are crucial in the formula for success. This updated and revised edition of Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the value, people, and project management process: Scope Plan Engage Track and Adapt Close If you’re struggling to ensure multiple projects are finished with high value and on time, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management—"project manager" may not be your official title, but with the right strategies, you can excel in this project economy.