[PDF] Finding The Right Message eBook

Author : Jennifer Havice
Publisher : Make Mention
Page : pages
File Size : 37,16 MB
Release : 2020-06-30
Category :
ISBN : 9780578648729

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Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business? Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can't resist. Filled with examples, templates, and case studies, Finding the Right Message is both practical and timely. You'll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.A few of the lessons you'll learn in this step-by-step guide are: The Six Key Elements of Customer-Driven MessagingWhat questions to ask in surveys and interviews and the ones to avoidHow to do customer research without the customersHow to analyze your voice of customer research findings and apply them directly to your copyHow to tie your features to the benefits your customers care most about Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.

Author : Charles A. Johnson
Publisher : Hillcrest Publishing Group
Page : 273 pages
File Size : 49,83 MB
Release : 2012-04-24
Category : Family & Relationships
ISBN : 1937928446

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Let me assure you that there is nothing wrong with you. We all want that special someone in our lives. But isn't it odd that one of life's most important lessons-How To Find The Right One & Make It Last-tends to receive the least amount of focus. It's no wonder why we have so little success attracting the love, passion, romance and fun that we all need and desire. This book will give you the necessary confidence and skills to find someone who really cares about you and ignites the fires deep within your soul! The problem for many busy and successful people is that they do not know where to find and meet the right partners, how to approach dating, or what it takes to build and sustain a healthy, loving relationship. To address these issues, I have taken a unique approach and have written this book about real people, like you, who struggle with finding love and the right companionship. Many who have used my techniques have been able to find happy rewarding relationships. This book provides real world experiences and proven dating strategies and techniques. It's a guide that can be used to change your life and bring you the romance and love you've always wanted. Inside this book there is a plan that shows you: Where to find the best potential partners. How to attract the right partner and determine if you've found the right one. How to plan, create and enjoy romantic, fun dates. How to build the confidence to take charge of your personal life and make your happiness a priority! If you are looking for help finding the right one or looking for ways to improve and enhance your current relationship, let me help you through your journey and show you the way! - Charles A. Johnson Book jacket.

Author : Eric Jerome Dickey
Publisher : Penguin
Page : 402 pages
File Size : 16,6 MB
Release : 2018-04-10
Category : Fiction
ISBN : 1101985518

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A professional job turns personal for jet-setting contract killer Gideon in this sexy, thrilling page-turner by New York Times bestselling author Eric Jerome Dickey. As a hit man from the time he was very young, money, women, and danger have always ruled Gideon’s life; but for the first time, the job is taking its toll. Neither Gideon nor the city of Buenos Aires has recovered from the mayhem caused during Gideon’s last job. But before the dust has settled and the bodies have been buried, Gideon calls in backup—including the lovely Hawks, with whom Gideon has heated memories—to launch his biggest act of revenge yet...one he believes will destroy his adversary, Midnight, once and for all. Yet Midnight and his second-in-command, the beautiful and ruthless Señorita Raven, are launching their own revenge, assembling a team of mercenaries the likes of which the world has never seen… and Gideon isn’t their only target. Gideon will need all of his skills if he is to save not only his team, but his family as well. Dickey’s new novel stirs up a whirlwind of sex and violence that spans the globe...and leaves no moral boundary uncrossed.

Author : R. S Zaharna
Publisher : Springer
Page : 241 pages
File Size : 13,18 MB
Release : 2010-02-19
Category : Social Science
ISBN : 0230277926

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This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 30,12 MB
Release : 2017-10-10
Category : Business & Economics
ISBN : 0718033337

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Eugene Galanter
Publisher : Bentham Science Publishers
Page : 302 pages
File Size : 18,22 MB
Release : 2011
Category : Business & Economics
ISBN : 1608052494

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This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.

Author : Panos Mourdoukoutas
Publisher : Springer Science & Business Media
Page : 110 pages
File Size : 30,27 MB
Release : 2010-05-03
Category : Business & Economics
ISBN : 3642021107

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Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

Author : Court Cunningham
Publisher : John Wiley & Sons
Page : 514 pages
File Size : 34,65 MB
Release : 2010-03-29
Category : Business & Economics
ISBN : 0470497424

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Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

Author : Nancy Tillman
Publisher : Feiwel & Friends
Page : 38 pages
File Size : 40,95 MB
Release : 2010-09-14
Category : Juvenile Fiction
ISBN : 142999553X

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Bestselling author/artist Nancy Tillman celebrates the ways in which the love between parents and children is forever. . . . I wanted you more than you'll ever know, so I sent love to follow wherever you go. . . . Love is the greatest gift we have to give our children. It's the one thing they can carry with them each and every day. If love could take shape it might look something like these heartfelt words and images from the inimitable Nancy Tillman. Wherever You Are is a book to share with your loved ones, no matter how near or far, young or old, they are.