[PDF] Explaining Buyer Behavior eBook

Author : John O'Shaughnessy
Publisher : Oxford University Press
Page : 398 pages
File Size : 46,29 MB
Release : 1992-06-04
Category : Business & Economics
ISBN : 0198023510

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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

Author : John O'Shaughnessy
Publisher : Oxford University Press, USA
Page : 394 pages
File Size : 37,84 MB
Release : 1992
Category : Consumer behavior
ISBN : 0195071085

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This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.

Author : Lawrence J. Gitman
Publisher :
Page : 732 pages
File Size : 26,56 MB
Release : 2018
Category : Business
ISBN : 9781947172555

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Author : John O'Shaughnessy
Publisher : Oxford University Press on Demand
Page : 195 pages
File Size : 20,80 MB
Release : 1987
Category : Business & Economics
ISBN : 9780195040876

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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.

Author : Charles R. Taylor
Publisher : Elsevier
Page : 309 pages
File Size : 43,92 MB
Release : 2007-05
Category : Business & Economics
ISBN : 0762314125

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Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.

Author :
Publisher :
Page : pages
File Size : 42,72 MB
Release : 2018
Category :
ISBN :

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Description: An essay on advertising to new and established buyers.

Author : Laura Lake
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 26,26 MB
Release : 2009-05-11
Category : Business & Economics
ISBN : 0470449837

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Consumer behaviour.

Author : Rajagopal
Publisher : Business Expert Press
Page : 183 pages
File Size : 26,25 MB
Release : 2018-02-25
Category : Business & Economics
ISBN : 1947441159

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.