[PDF] Experimenting With Emerging Media Platforms eBook

Author : Dan Pacheco
Publisher : Taylor & Francis
Page : 201 pages
File Size : 44,81 MB
Release : 2023-06-01
Category : Social Science
ISBN : 1000878767

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Experimenting with Emerging Media Platforms teaches students in media tracks – journalism, advertising, film, and public relations – how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years’ experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups. For additional resources, please see the companion website: www.emergingmediaplatforms.com.

Author : Bruce E. Drushel
Publisher : Bloomsbury Publishing USA
Page : 286 pages
File Size : 31,58 MB
Release : 2011-03-17
Category : Social Science
ISBN : 1441178236

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The Ethics of Emerging Media engages with enduring ethical questions while addressing critical questions concerning ethical boundaries at the forefront of new media development. This collection provides a rare opportunity to ask how emerging media affect the ethical choices in our lives and the lives of people across the globe. Centering on different new media forms from eBay to Wikipedia, each chapter raises questions about how changing media formats affect current theoretical understanding of ethics. By interrogating traditional ethical theory, we can better understand the challenges to ethical decision making in an age of rapidly evolving media. Each chapter focuses on a specific case within the broader conceptual fabric of ethical theory. The case studies ground the discussion of ethics in practical applications while, at the same time, addressing moral dilemmas that have plagued us for generations. The specific applications will undoubtedly continue to unfold, but the ethical questions will endure.

Author : Gregg L. Witt
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 37,10 MB
Release : 2018-09-03
Category : Business & Economics
ISBN : 0749482494

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Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Author : Xigen Li
Publisher : Routledge
Page : 389 pages
File Size : 17,65 MB
Release : 2015-12-07
Category : Social Science
ISBN : 1317378318

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Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Author : Juliet Floyd
Publisher : Oxford University Press
Page : 465 pages
File Size : 29,73 MB
Release : 2015-10-01
Category : Language Arts & Disciplines
ISBN : 0190463864

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The term "emerging media" responds to the "big data" now available as a result of the larger role digital media play in everyday life, as well as the notion of "emergence" that has grown across the architecture of science and technology over the last two decades with increasing imbrication. The permeation of everyday life by emerging media is evident, ubiquitous, and destined to accelerate. No longer are images, institutions, social networks, thoughts, acts of communication, emotions and speech-the "media" by means of which we express ourselves in daily life-linked to clearly demarcated, stable entities and contexts. Instead, the loci of meaning within which these occur shift and evolve quickly, emerging in far-reaching ways we are only beginning to learn and bring about. This volume's purpose is to develop, broaden and spark future philosophical discussion of emerging media and their ways of shaping and reshaping the habitus within which everyday lives are to be understood. Drawing from the history of philosophy ideas of influential thinkers in the past, intellectual path makers on the contemporary scene offer new philosophical perspectives, laying the groundwork for future work in philosophy and in media studies. On diverse topics such as identity, agency, reality, mentality, time, aesthetics, representation, consciousness, materiality, emergence, and human nature, the questions addressed here consider the extent to which philosophy should or should not take us to be facing a fundamental transformation.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 28 pages
File Size : 40,38 MB
Release : 2024-03-27
Category : Business & Economics
ISBN :

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Welcome, detail-oriented and analytical Virgo marketers! Are you ready to transform your meticulous approach into digital marketing mastery? Your analytical thinking, dedication to quality, and talent for organization make you a powerhouse in the online world. However, even the most perfectionist Virgo needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Virgo marketers shine, from your data-driven approach to your keen eye for detail. You'll learn how to leverage these strengths to create high-performing campaigns, develop exceptional content, and optimize every aspect of your digital marketing efforts for measurable success. Remember, Virgos, precision is your power! This book equips you with the knowledge and tools to become a master of digital marketing. So, let's embrace your inner analyst and embark on a data-driven journey of digital marketing excellence! Data-Driven Domination: This book equips you with the knowledge and tools to harness the power of data analytics to refine your marketing strategies, measure success, and achieve optimal results. Content Craftsmanship: Discover how to leverage your Virgoan dedication to quality to create meticulously crafted content that informs, engages, and converts your target audience. The Optimization Obsessive: Learn advanced SEO techniques and conversion rate optimization (CRO) strategies to ensure your website and marketing campaigns deliver maximum impact.

Author : Claire Fitch
Publisher : CRC Press
Page : 150 pages
File Size : 30,39 MB
Release : 2022-04-19
Category : Games & Activities
ISBN : 1000575489

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Sounding Emerging Media details a practice-based approach to sonic art and electroacoustic composition, drawing on methodologies inspired by the production of electronic literature, and game development. Using the structural concepts identified by Gilles Deleuze and Félix Guattari, the book is based around ideas related to labels such as Assemblage, Strata, Smooth and Striated Space, Temporal Space and, The Fold. The processes employed to undertake this research involved the creation of original texts, the development of frameworks for improvisation, the use of recordings within the process and implementation of techniques drawn from the practices of electroacoustic composition, and the use of ideas borrowed from electronic literature, publishing and game development. The results have helped to shape a compositional style which draws on these processes individually or collectively, drawing on practice often seen in game development, visual scores and composition using techniques found in electroacoustic music. Providing a journey through the landscape of emerging digital media, Sounding Emerging Media envisages a world where the composer/user/listener all become part of a continuum of collective artistry. This book is the ideal guide to the history and creation of audio for innovative digital media formats and represents crucial reading for both students and practitioners, from aspiring composers to experienced professionals.

Author : Correia, Ricardo Fontes
Publisher : IGI Global
Page : 272 pages
File Size : 23,29 MB
Release : 2023-08-14
Category : Computers
ISBN : 166848353X

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Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Valerie K. Jones
Publisher : Bloomsbury Publishing USA
Page : 697 pages
File Size : 25,12 MB
Release : 2016-09-19
Category : Business & Economics
ISBN :

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Author : Jeremy Harris Lipschultz
Publisher : Emerald Group Publishing
Page : 848 pages
File Size : 23,34 MB
Release : 2022-06-27
Category : Computers
ISBN : 1800715978

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Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.