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Author : Arthur Asa Berger
Publisher : SAGE
Page : 225 pages
File Size : 26,13 MB
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 0803973578
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author : Arthur Asa Berger
Publisher : SAGE
Page : 226 pages
File Size : 32,12 MB
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 9780803973572
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author : Robert S. Fortner
Publisher : John Wiley & Sons
Page : 1002 pages
File Size : 44,70 MB
Release : 2014-03-10
Category : Social Science
ISBN : 1118770005
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Author : Jack Rosenberry
Publisher : Routledge
Page : 310 pages
File Size : 28,63 MB
Release : 2021-09-30
Category : Social Science
ISBN : 1000453588
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author : Stanley J. Baran
Publisher : Cengage Learning
Page : 0 pages
File Size : 43,15 MB
Release : 2003
Category : Mass media
ISBN : 9780534561635
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author : David Holmes
Publisher : SAGE
Page : 276 pages
File Size : 29,76 MB
Release : 2005-03-15
Category : Language Arts & Disciplines
ISBN : 1473903149
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Author : Melvin L. DeFleur
Publisher : Routledge
Page : 609 pages
File Size : 46,95 MB
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 1317346572
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Guido Hermann Stempel
Publisher : Addison-Wesley Longman
Page : 0 pages
File Size : 14,50 MB
Release : 2003
Category : Mass media
ISBN : 9780205359233
Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Author : Alexis S. Tan
Publisher : Simon & Schuster Books For Young Readers
Page : 426 pages
File Size : 10,51 MB
Release : 1986
Category : Communication
ISBN :
Author : Melvin L. DeFleur
Publisher : Routledge
Page : 474 pages
File Size : 17,8 MB
Release : 2022-05-02
Category : Social Science
ISBN : 1000576531
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.