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Encyclopedia of E-Commerce Development, Implementation, and Management

Author : Lee, In
Publisher : IGI Global
Page : 2440 pages
File Size : 24,5 MB
Release : 2016-03-31
Category : Computers
ISBN : 1466697881

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The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Strategic Innovative Marketing and Tourism in the COVID-19 Era

Author : Androniki Kavoura
Publisher : Springer Nature
Page : 240 pages
File Size : 42,78 MB
Release : 2021-03-19
Category : Business & Economics
ISBN : 3030661547

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This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Intelligent Computational Systems: A Multi-Disciplinary Perspective

Author : Faria Nassiri-Mofakham
Publisher : Bentham Science Publishers
Page : 428 pages
File Size : 10,31 MB
Release : 2017-08-07
Category : Computers
ISBN : 168108502X

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Intelligent Computational Systems presents current and future developments in intelligent computational systems in a multi-disciplinary context. Readers will learn about the pervasive and ubiquitous roles of artificial intelligence (AI) and gain a perspective about the need for intelligent systems to behave rationally when interacting with humans in complex and realistic domains. This reference covers widespread applications of AI discussed in 11 chapters which cover topics such as AI and behavioral simulations, AI schools, automated negotiation, language analysis and learning, financial prediction, sensor management, Multi-agent systems, and much more. This reference work is will assist researchers, advanced-level students and practitioners in information technology and computer science fields interested in the broad applications of AI.

Cross-Border E-Commerce Marketing and Management

Author : Hoque, Md. Rakibul
Publisher : IGI Global
Page : 349 pages
File Size : 44,91 MB
Release : 2020-10-30
Category : Business & Economics
ISBN : 1799858243

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The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.