[PDF] Electronic Media Management eBook

Author : Peter Pringle
Publisher : Taylor & Francis
Page : 485 pages
File Size : 24,62 MB
Release : 2013-06-26
Category : Language Arts & Disciplines
ISBN : 113602865X

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Author : Peter K. Pringle
Publisher :
Page : 450 pages
File Size : 42,50 MB
Release : 1995
Category : Business & Economics
ISBN :

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This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

Author : Alan B. Albarran
Publisher : Wadsworth Publishing Company
Page : 344 pages
File Size : 16,56 MB
Release : 2002
Category : Art
ISBN : 9780534561918

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In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Author : Joan Van Tassel
Publisher : Taylor & Francis
Page : 434 pages
File Size : 43,76 MB
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 1136031618

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Author : Joan M. Van Tassel
Publisher : Taylor & Francis
Page : 434 pages
File Size : 34,53 MB
Release : 2010
Category : Business & Economics
ISBN : 0240810201

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Author : Ed Shane
Publisher : Gulf Professional Publishing
Page : 492 pages
File Size : 20,79 MB
Release : 1999
Category : Business & Economics
ISBN : 9780240803272

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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Alan B. Albarran
Publisher : Cengage Learning
Page : 0 pages
File Size : 49,15 MB
Release : 2016-01-01
Category : Art
ISBN : 9781305077560

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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Alan B. Albarran
Publisher : Cengage Learning
Page : 336 pages
File Size : 44,44 MB
Release : 2011-12-01
Category : Digital media
ISBN : 9781111836856

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Author : Alan B. Albarran
Publisher : Routledge
Page : 295 pages
File Size : 14,88 MB
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 1135969345

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First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.