[PDF] Effective Marketing Coordination eBook

Author : Douglas J. Dalrymple
Publisher : John Wiley & Sons
Page : 364 pages
File Size : 28,30 MB
Release : 2000-02-09
Category : Business & Economics
ISBN :

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Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Author : Sally Dibb
Publisher : Burns & Oates
Page : 268 pages
File Size : 36,76 MB
Release : 1996
Category : Business & Economics
ISBN :

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A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.

Author : Gary W. Randazzo
Publisher : Business Expert Press
Page : 154 pages
File Size : 31,58 MB
Release : 2014-05-15
Category : Business & Economics
ISBN : 1606499610

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What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.