[PDF] Ebook Principles And Practice Of Marketing 9e eBook

Author : David Jobber
Publisher :
Page : 885 pages
File Size : 41,85 MB
Release : 2019-03-29
Category : Marketing
ISBN : 9781526847232

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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change

Author : David Jobber
Publisher : McGraw Hill
Page : 864 pages
File Size : 13,74 MB
Release : 2019-08-01
Category : Business & Economics
ISBN : 1526847248

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EBOOK: Principles and Practice of Marketing, 9e

Author : JOBBER AND ELLI
Publisher : McGraw Hill
Page : 938 pages
File Size : 34,25 MB
Release : 2023-02-21
Category : Business & Economics
ISBN : 1526849542

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EBOOK: Principles and Practices of Marketing 10/e

Author : JOBBER, DAVID/E
Publisher : McGraw Hill
Page : 845 pages
File Size : 40,94 MB
Release : 2016-03-16
Category : Business & Economics
ISBN : 0077174151

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EBOOK: Principles and Practice of Marketing

Author : Jim Blythe
Publisher : SAGE
Page : 1174 pages
File Size : 48,44 MB
Release : 2013-11-05
Category : Business & Economics
ISBN : 1446297500

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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 20,18 MB
Release : 2009-12-16
Category : Business & Economics
ISBN : 0077139682

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EBOOK: Principles and Practice of Marketing

Author : Sandra Ernst Moriarty
Publisher :
Page : 669 pages
File Size : 28,41 MB
Release : 2014-04-03
Category : Advertising
ISBN : 9781292017396

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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.