[PDF] Dubai Pop Up eBook

Author : Raouf Ahmad Rather
Publisher : CRC Press
Page : 268 pages
File Size : 42,37 MB
Release : 2023-10-13
Category : Business & Economics
ISBN : 1000779017

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Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

Author : Andrea Schulte-Peevers
Publisher : Lonely Planet
Page : 418 pages
File Size : 45,38 MB
Release : 2023-02
Category : Travel
ISBN : 1837581231

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Inside Lonely Planet's Dubai and Abu Dhabi Travel Guide: What's NEW in this edition? Up-to-date information - all businesses were rechecked before publication to ensure they are still open after 2020's COVID-19 outbreak Highlightsand itineraries help you tailor your trip to your personal needs and interests Eating & drinking in Dubai and Abu Dhabi - we reveal the dishes and drinks you have to try Dubai and Abu Dhabi'sbeaches - whether you're looking for relaxation or activities, we break down the best beaches to visit and provide safety information Colour maps and images throughout Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, people, music, landscapes, wildlife, politics Over32maps Covers Deira, Bur Dubai, Downtown Dubai, Jumeirah & Around, Dubai Marina & Palm Jumeirah, Abu Dhabi, Sharjah, Al Ain, UAE East Coast The Perfect Choice: Lonely Planet's Dubai and Abu Dhabi, our most comprehensive guide to the region, is perfect for both exploring top sights and taking roads less travelled. Visiting Dubai and Abu Dhabi for a week or less? Lonely Planet's Pocket Dubai and Pocket Abu Dhabi are handy-sized guide focused on the cities' can't-miss experiences. eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarksand speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing About Lonely Planet: Lonely Planet is a leading travel media company, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and phrasebooks for 120 languages, and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, videos, 14 languages, armchair and lifestyle books, ebooks, and more, enabling you to explore every day. 'Lonely Planet guides are, quite simply, like no other.' – New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' – Fairfax Media (Australia)

Author : Joe Bennett
Publisher : Simon and Schuster
Page : 281 pages
File Size : 28,58 MB
Release : 2011-09-29
Category : Travel
ISBN : 1849838305

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Boom town, modern marvel, commercial hub, where middle-east meets wealthy west, playground for tourists, crawling with ex-pats, built by Indians, owned by Arabs, Dubai has risen from next to nothing to an awful lot in little more than thirty years. How? And can it go on? Has it sold itself to the corporate dollar? Is it anything more than a mall in the desert? Will the sands return? Joe Bennett goes to find out.

Author : Jillian Schedneck
Publisher : Macmillan Publishers Aus.
Page : 397 pages
File Size : 38,55 MB
Release : 2012-03-01
Category : Biography & Autobiography
ISBN : 174334547X

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When Jillian Schedneck takes up a position teaching English to a classroom of UAE students in Abu Dhabi, she is young, idealistic, in love, and ready to take on the world. But it is not exactly what she anticipated: her mostly female students are only attending university as a token distraction from what will become a life spent attending to domestic duties, and Jillian struggles with the limitations to their futures that they seem to so readily accept. Facing the contradicting culture of extreme wealth and luxury, but little real opportunity, Jillian finds herself deeply intrigued by the women of the UAE. As she negotiates her way around classrooms of unlikely students, they start to come alive as Jillian introduces them to writers such as Virginia Woolf, and poses questions about feminism. But she is not only opening up a new world to them. She also finds her own cultural assumptions being challenged, and begins to realise how much her time in these desert cities have shaped the woman she will become. Reminiscent of Nine Parts of Desire and Reading Lolita in Tehran, this compelling memoir announces the arrival of an exciting new writer.

Author : Kristin Alford
Publisher : Taylor & Francis
Page : 210 pages
File Size : 26,10 MB
Release : 2024-10-21
Category : Art
ISBN : 104018393X

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Cultivating Futures Thinking in Museums provides examples of the active and diverse roles that museums are taking to expand futures thinking in communities, including developing capabilities to envision and enact more prosperous, equitable, and sustainable futures. Presenting 21 examples that demonstrate how museums are cultivating futures capabilities in diverse global contexts, the volume acknowledges innovative practice, builds a foundation for growing futures work in the museum sector, and inspires others in the field to adopt futures frameworks in their practices. This realm of thinking, including components of anticipating futures by exploring drivers of change; imagining immersive experiences of futures; creating tools and methods to enable futures capability; and participatory futures informing museum design practice provides important responses to the multitude of complex contemporary problems like climate change, technological development, and social inequity. The book prompts museums to think about their role in shaping alternative and novel narratives for our future. Cultivating Futures Thinking in Museums will primarily appeal to museum professionals, inspiring and informing them to adopt practices to further futures literacies. It will also appeal to academics, researchers, and students with an interest in museums, futures, design, contemporary art, curating, and cultural studies.

Author : Rough Guides
Publisher : Penguin
Page : 321 pages
File Size : 44,55 MB
Release : 2016-11-15
Category : Travel
ISBN : 0241298652

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The Rough Guide to Dubai is the ultimate companion to the world's most exciting tourist destination. Experts cover everything from traditional souks to state-of-the-art tourist attractions, and from beautiful beaches to "seven-star" hotels, and up-to-date listings include all the hottest places to stay, eat, drink, and shop. An inspirational introduction highlights the best of the city, while subsequent sections reveal the incredible contrasts between traditional and futuristic Dubai. The Rough Guide to Dubai features the latest developments to Dubai Marina and the Palm Jumeirah, as well as day-trips throughout the United Arab Emirates, including Sharjah, Al Ain, the East Coast, and ambitious Abu Dhabi. Comprehensive maps throughout help you find your way around the region. Make the most of your time with The Rough Guide to Dubai.

Author : Stephen Brooks - The Pop Up Expert
Publisher : The Pop Up Expert
Page : 27 pages
File Size : 44,76 MB
Release :
Category : Business & Economics
ISBN :

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If you are thinking of opening a pop up shop then this is the book for you, a how to guide on where to start with your first Pop Up Shop

Author : Martin Lindstrom
Publisher : Macmillan
Page : 258 pages
File Size : 43,25 MB
Release : 2016-02-23
Category : Business & Economics
ISBN : 1250080681

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Marketing guru Martin Lindstrom helps companies develop innovative brand strategies by focusing on the small, everyday details of people's lives. With a client base ranging from Lego and Jenny Craig to Russian business tycoons, Lindstrom travels the globe, seeking indicators of consumers' unfulfilled and unmet desires - which he gleans from fridge magnets, laundry detergent preferences and other minutiae. In this engaging text, Lindstrom teaches you how to interpret the small data around you while cultivating more objectivity about your own preferences.