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Author : Information Reso Management Association
Publisher :
Page : 616 pages
File Size : 29,66 MB
Release : 2017-11-03
Category : Business & Economics
ISBN : 9781668429655
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1755 pages
File Size : 39,66 MB
Release : 2018-01-05
Category : Business & Economics
ISBN : 1522551883
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Information Reso Management Association
Publisher :
Page : 608 pages
File Size : 24,26 MB
Release : 2017-11-03
Category : Business & Economics
ISBN : 9781668429631
Author : Information Reso Management Association
Publisher :
Page : 620 pages
File Size : 33,18 MB
Release : 2017-11-03
Category : Business & Economics
ISBN : 9781668429648
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1838 pages
File Size : 29,55 MB
Release : 2017-01-06
Category : Business & Economics
ISBN : 1522517944
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2254 pages
File Size : 29,41 MB
Release : 2014-12-31
Category : Business & Economics
ISBN : 1466673583
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1426 pages
File Size : 25,66 MB
Release : 2012-05-31
Category : Business & Economics
ISBN : 1466615990
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1740 pages
File Size : 40,56 MB
Release : 2014-01-31
Category : Language Arts & Disciplines
ISBN : 1466649801
In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1693 pages
File Size : 32,81 MB
Release : 2014-06-30
Category : Art
ISBN : 1466661151
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2390 pages
File Size : 26,43 MB
Release : 2018-06-04
Category : Computers
ISBN : 1522556443
Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.