[PDF] Digital Business And E Commerce Management eBook

Author : Dave Chaffey
Publisher : Pearson UK
Page : 1051 pages
File Size : 45,25 MB
Release : 2019
Category : Business enterprises
ISBN : 1292193360

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Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Author : Dave Chaffey
Publisher : Pearson Education
Page : 700 pages
File Size : 40,34 MB
Release : 2007
Category : Business & Economics
ISBN : 9780273707523

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Author : Dave Chaffey
Publisher : Pearson Higher Ed
Page : 714 pages
File Size : 50,69 MB
Release : 2014-08-28
Category : Business & Economics
ISBN : 0273786571

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Author : Dave Chaffey
Publisher : Financial Times/Prentice Hall
Page : 4 pages
File Size : 22,21 MB
Release : 2003-09-11
Category :
ISBN : 9780582821866

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This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884

Author : Dave Chaffey
Publisher : Financial Times/Prentice Hall
Page : 733 pages
File Size : 43,39 MB
Release : 2011
Category : Business & Economics
ISBN : 9780273752011

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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

Author : Christopher Bones
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 34,59 MB
Release : 2015-03-03
Category : Business & Economics
ISBN : 074947310X

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For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.

Author : Lee, In
Publisher : IGI Global
Page : 514 pages
File Size : 46,8 MB
Release : 2012-06-30
Category : Business & Economics
ISBN : 1466618019

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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Author : J. Botha
Publisher : Juta and Company Ltd
Page : 660 pages
File Size : 34,40 MB
Release : 2008-02-27
Category : Business & Economics
ISBN : 9780702173042

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Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.