[PDF] Developing Successful Marketing Strategies eBook

Author : Gary W. Randazzo
Publisher : Business Expert Press
Page : 154 pages
File Size : 50,2 MB
Release : 2014-05-15
Category : Business & Economics
ISBN : 1606499610

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What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Author : David Parmerlee
Publisher : Contemporary Books
Page : 0 pages
File Size : 27,28 MB
Release : 1993
Category : Marketing
ISBN : 9780844235806

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How to develop and put into action strategies that will help meet marketing objectives, including situation analysis, mission statement, and field-tested strategies at each marketing level.

Author : Robert E Stevens
Publisher : Routledge
Page : 273 pages
File Size : 22,44 MB
Release : 2013-10-31
Category : Business & Economics
ISBN : 1135186634

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Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Author : Fabrizio Mosca
Publisher :
Page : 0 pages
File Size : 18,26 MB
Release : 2021
Category : Luxuries
ISBN :

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This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies

Author : Roman G. Hiebing
Publisher : N T C Business Books
Page : 548 pages
File Size : 17,40 MB
Release : 1997
Category : Business & Economics
ISBN : 9780844232027

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Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.

Author : Tim Berry
Publisher : Palo Alto Software, Inc.
Page : 368 pages
File Size : 23,18 MB
Release : 2001
Category : Business & Economics
ISBN : 0966489136

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Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.

Author : Barry J. McLeish
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 33,73 MB
Release : 2010-10-12
Category : Business & Economics
ISBN : 0470925531

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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

Author : Roman G. Hiebing
Publisher : McGraw Hill Professional
Page : 578 pages
File Size : 12,58 MB
Release : 2003-06-13
Category : Business & Economics
ISBN : 0071611231

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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.