[PDF] Developing And Branding The Fashion Merchandising Portfolio eBook

Author : Phyllis Borcherding
Publisher : Bloomsbury Publishing USA
Page : 231 pages
File Size : 23,50 MB
Release : 2007-02-02
Category : Design
ISBN : 1609014243

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A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Author : Janace Bubonia-Clarke
Publisher :
Page : 224 pages
File Size : 20,26 MB
Release : 2007-01-01
Category :
ISBN : 9781563675096

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A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.

Author : Janace Bubonia-Clarke
Publisher :
Page : 300 pages
File Size : 30,11 MB
Release : 2007-01-01
Category :
ISBN : 9781563674280

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A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. The do's and don'ts of resumes and cover letters are addressed, along with tips for interviewing and networking. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.

Author : Phyllis Borcherding
Publisher : Bloomsbury Publishing USA
Page : 485 pages
File Size : 29,35 MB
Release : 2015-06-01
Category : Design
ISBN : 1501315978

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A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Author : Harriet Posner
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 47,19 MB
Release : 2011-05-11
Category : Business & Economics
ISBN : 9781856697231

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Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

Author : Joanne Barrett
Publisher : Bloomsbury Publishing USA
Page : 628 pages
File Size : 43,45 MB
Release : 2018-07-26
Category : Business & Economics
ISBN : 1501325094

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For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.

Author : Harriet Posner
Publisher : Laurence King Publishing
Page : 224 pages
File Size : 41,72 MB
Release : 2011-04-28
Category : Business & Economics
ISBN : 178067533X

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Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 184 pages
File Size : 10,45 MB
Release : 2011-12-28
Category : Design
ISBN : 2940447152

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Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Author : Sarah Bailey
Publisher : Bloomsbury Publishing
Page : 227 pages
File Size : 46,69 MB
Release : 2021-10-21
Category : Business & Economics
ISBN : 1350071609

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Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

Author : Harriet Posner
Publisher : Laurence King Publishing
Page : 473 pages
File Size : 16,67 MB
Release : 2015-08-17
Category : Design
ISBN : 178067807X

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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.