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O'Dwyer's Directory of Public Relations Firms

Author : O'Dwyer Company staff
Publisher :
Page : 0 pages
File Size : 46,22 MB
Release : 2014-06-25
Category : Public relations
ISBN : 9780692326169

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Listings of executives, staff members, accounts, branch offices and types of services offered by more than 1,500 PR firms throughout the U.S. It is the only printed directory of its type. The 2014 and 44th annual edition had 330 pages. It has exclusive ranking of 131 PR firms based on tax documents. There are also rankings of 12 PR special practices such as healthcare, tech and financial. Businesses looking for promotional help are among the main buyers since the PR collection of promotional services is far cheaper and often more effective than paid advertising. Two articles give advice on how to hire and get the best results from a PR firm. The emergence of social media has greatly increased the power of PR firms to reach target audiences. The Directory is a favorite tool of jobseekers. Descriptions of the various services provided by the PR firms makes this a prime educational tool for PR professors and students.

International Business Diplomacy

Author : Huub Ruël
Publisher : Emerald Group Publishing
Page : 297 pages
File Size : 21,70 MB
Release : 2017-11-23
Category : Business & Economics
ISBN : 1787430820

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Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.

The Good Nazi

Author : Dan Van der Vat
Publisher : Mariner Books
Page : 0 pages
File Size : 48,84 MB
Release : 1997
Category : Architects
ISBN : 9780395924945

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Biography of Nazi leader Albert Speer who served Hitler as a minister of wartime production, looking at Speer's knowledge of Holocaust activities, discussing his personal role in the exploitation of slave labor, and questioning his denial of war crimes.

Keene on Chess

Author : Raymond Keene
Publisher :
Page : 320 pages
File Size : 33,81 MB
Release : 1999
Category : Games & Activities
ISBN : 9781580420082

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A complete step-by-step course which shows you how to play and deepen your understanding of chess.

OMICS

Author : Debmalya Barh
Publisher : CRC Press
Page : 721 pages
File Size : 50,83 MB
Release : 2013-03-26
Category : Medical
ISBN : 1466562811

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With the advent of new technologies and acquired knowledge, the number of fields in omics and their applications in diverse areas are rapidly increasing in the postgenomics era. Such emerging fields—including pharmacogenomics, toxicogenomics, regulomics, spliceomics, metagenomics, and environomics—present budding solutions to combat global challenges in biomedicine, agriculture, and the environment. OMICS: Applications in Biomedical, Agricultural, and Environmental Sciences provides valuable insights into the applications of modern omics technologies to real-world problems in the life sciences. Filling a gap in the literature, it offers a broad, multidisciplinary view of current and emerging applications of omics in a single volume. Written by highly experienced active researchers, each chapter describes a particular area of omics and the associated technologies and applications. Topics covered include: Proteomics, epigenomics, and pharmacogenomics Toxicogenomics and the assessment of environmental pollutants Applications of plant metabolomics Nutrigenomics and its therapeutic applications Microalgal omics and omics approaches in biofuel production Next-generation sequencing and omics technology for transgenic plant analysis Omics approaches in crop improvement Engineering dark-operative chlorophyll synthesis Computational regulomics Omics techniques for the analysis of RNA splicing New fields, including metagenomics, glycomics, and miRNA Breast cancer biomarkers for early detection Environomics strategies for environmental sustainability This timely book explores a wide range of omics application areas in the biomedical, agricultural, and environmental sciences. Throughout, it highlights working solutions as well as open problems and future challenges. Demonstrating the diversity of omics, it introduces readers to state-of-the-art developments and trends in omics-driven research.