[PDF] Customer Loyalty Simple Steps To Win Insights And Opportunities For Maxing Out Success eBook

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 174 pages
File Size : 49,33 MB
Release : 2015-10-11
Category : Reference
ISBN : 9781488898334

GET BOOK

The one-stop-source powering Customer Loyalty success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Loyalty knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Loyalty innovation - INCLUDED are numerous real-world Customer Loyalty blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What Impacts Customer Loyalty? Do customer loyalty programs really work? Is customer loyalty decreasing? What is next for customer loyalty programmes? How big is the customer loyalty market? Which websites have the best online customer loyalty programs? Why is customer loyalty important? What's a good customer loyalty program business model? How do customer loyalty programs work? ...and much more...

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 152 pages
File Size : 34,49 MB
Release : 2015-07-27
Category : Reference
ISBN : 9781488895869

GET BOOK

The one-stop-source powering Customer Loyalty success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Customer Loyalty knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Customer Loyalty innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Customer Loyalty blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Customer Loyalty adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Customer Loyalty growth.

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 142 pages
File Size : 13,92 MB
Release : 2015-10-11
Category : Reference
ISBN : 9781488899065

GET BOOK

The one-stop-source powering Customer Loyalty Program success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Loyalty Program knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Loyalty Program innovation - INCLUDED are numerous real-world Customer Loyalty Program blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What's a good customer loyalty program business model? How do I calculate the profitability of an online customer loyalty program? What are some of the best case studies of a successful customer loyalty program? ...and much more...

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 174 pages
File Size : 21,84 MB
Release : 2015-07-04
Category : Reference
ISBN : 9781488893230

GET BOOK

The one-stop-source powering Customer Relationship Management success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Customer Relationship Management knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Customer Relationship Management innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Customer Relationship Management blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Customer Relationship Management adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Customer Relationship Management growth.

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 164 pages
File Size : 50,79 MB
Release : 2015-10-11
Category : Reference
ISBN : 9781488898815

GET BOOK

The one-stop-source powering Customer Knowledge success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Knowledge knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Knowledge innovation - INCLUDED are numerous real-world Customer Knowledge blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is needed to build a custom knowledge management platform? What are good ways to cold call a customer to get knowledge about his problem? Customer Development: What are ways to prove validation to someone without giving away company knowledge? What is the cost and time span for developing and customizing a knowledge sharing platform aimed for about 1000 users with a simple interface and mainly using available free portal platforms? What are good examples of Knowledge Base software (for customer support)? What are good examples of knowledge bases for customers? What is the best software to maintain knowledge base for a multi customer contact center? What is a good knowledge base system, both for customers and internal users? ...and much more..."

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 72 pages
File Size : 36,99 MB
Release : 2015-07-14
Category : Reference
ISBN : 9781488893773

GET BOOK

The one-stop-source powering Customer Engagement success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Customer Engagement knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Customer Engagement innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Customer Engagement blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Customer Engagement adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Customer Engagement growth.

Author : Roger L. Brooks
Publisher : Entrepreneur Press
Page : 242 pages
File Size : 28,41 MB
Release : 2010-06-16
Category : Business & Economics
ISBN : 1599183935

GET BOOK

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

Author : Matthew Dixon
Publisher : Penguin
Page : 258 pages
File Size : 45,60 MB
Release : 2013-09-12
Category : Business & Economics
ISBN : 1591845815

GET BOOK

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Author : Alan G. Lafley
Publisher : Harvard Business Press
Page : 274 pages
File Size : 17,86 MB
Release : 2013
Category : Business & Economics
ISBN : 142218739X

GET BOOK

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Author : Efraim Turban
Publisher : Springer
Page : 653 pages
File Size : 38,19 MB
Release : 2017-10-12
Category : Business & Economics
ISBN : 3319587153

GET BOOK

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.