[PDF] Customer Centric Support Services In The Digital Age eBook

Author : Jagdish N. Sheth
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 16,4 MB
Release : 2024-02-15
Category : Business & Economics
ISBN : 9783031370960

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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

Author : Jagdish N. Sheth
Publisher : Springer Nature
Page : 308 pages
File Size : 35,76 MB
Release : 2023-12-30
Category : Business & Economics
ISBN : 303137097X

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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

Author : Kim Goodwin
Publisher : John Wiley & Sons
Page : 770 pages
File Size : 45,46 MB
Release : 2011-03-25
Category : Computers
ISBN : 1118079884

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Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Author : Ben Reason
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 11,81 MB
Release : 2015-12-14
Category : Business & Economics
ISBN : 1118988922

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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Author : Nadda, Vipin
Publisher : IGI Global
Page : 874 pages
File Size : 50,8 MB
Release : 2024-08-29
Category : Computers
ISBN :

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In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Author : M. Finger
Publisher : IOS Press
Page : 200 pages
File Size : 46,8 MB
Release : 2014-06-11
Category : Business & Economics
ISBN : 1614993955

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In recent years, the postal sector has undergone radical changes, which have primarily been driven by operational and technological developments. Not only has the advent of Information and Communication Technology (ICT) added competition to the market, but it has also provided ample opportunity for the broadening and improvement of services and product range._x000D_ This book deals with the challenges faced by the postal sector in the digital age, and with the vast opportunities that technological advancements offer postal operators with regard to developing new business solutions and services tailored to the needs of their customers. It provides an analysis of these opportunities and identifies the ways in which postal operators might benefit from the digital age and new market requirements. The book is divided into three main parts: various digital dimensions; e-commerce challenges; and opportunities for partnership with governments. A final chapter discusses the developments described in the book and the views and ideas of the authors._x000D_ The book will be of interest to all those responsible for developing and running postal services, as well as to anyone affected by the changes which have already taken place or the possibilities opening up for new and improved services.

Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 14,51 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Thomas Andreas Maurer
Publisher : CRC Press
Page : 831 pages
File Size : 48,42 MB
Release : 2024-08-13
Category : Business & Economics
ISBN : 1040149677

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The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide.

Author : Innoware Pjp
Publisher : Independently Published
Page : 0 pages
File Size : 47,40 MB
Release : 2023-06-12
Category :
ISBN :

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Customer Service 101: Delivering Exceptional Experiences The goal of customer service is to create happy, satisfied customers who will continue to do business with a company and recommend it to others. Good customer service involves creating a positive customer experience at every interaction, whether it's in person, on the phone, or online. The book covers the following: Chapter 1: Introduction to Customer Service The importance of exceptional customer service Evolution of customer service in the digital age Understanding customer expectations in Customer Service Benefits of delivering exceptional customer experiences in Customer Service Key principles for providing exceptional customer service Chapter 2: Building a Customer-Centric Culture Developing a customer-centric mindset in Customer Service Aligning organizational goals with customer needs Creating a customer-focused mission and values Empowering employees to deliver exceptional service Encouraging continuous improvement and learning in Customer Service Chapter 3: Effective Communication Skills in Customer Service Importance of effective communication in customer service Active listening techniques in Customer Service Verbal and non-verbal communication skills in Customer Service Overcoming language and cultural barriers in Customer Service Written communication best practices (emails, chat, social media) in Customer Service Chapter 4: Understanding Customer Needs for Customer Service Gathering customer feedback and insights for Customer Service Conducting customer surveys and interviews for Customer Service Analyzing customer data to identify trends and patterns for Customer Service Identifying unmet customer needs for Customer Service Anticipating and exceeding customer expectations for Customer Service Chapter 5: Resolving Customer Complaints and Issues Importance of effective complaint handling Active problem-solving techniques for complaint handling Empathy and emotional intelligence in resolving conflicts in complaint handling Dealing with difficult or irate customers in complaint handling Turning complaints into opportunities for improvement Chapter 6: Creating Personalized Customer Experiences in customer service Importance of personalization in customer service Collecting and utilizing customer data for personalization in customer service Customizing products and services to meet individual needs Tailoring communication and interactions to customers Building long-term relationships through personalization in customer service Chapter 7: Empowering and Motivating Customer Service Teams Importance of a motivated customer service team Fostering a positive work environment in customer service Providing ongoing training and development in customer service Recognizing and rewarding exceptional performance in customer service Empowering employees to make decisions and solve problems in customer service Chapter 8: Embracing Technology for Customer Service Role of technology in enhancing customer service Utilizing customer relationship management (CRM) systems for customer service Implementing chatbots and virtual assistants for customer service Leveraging social media for customer support Using analytics and data-driven insights for customer service improvements Chapter 9: Creating Seamless Omnichannel Experiences for customer service Chapter 10: Going the Extra Mile: WOW Customer Service Chapter 11: Measuring and Monitoring Customer Service Performance Chapter 12: Sustaining a Culture of Exceptional Customer Service