[PDF] Creative Advertising eBook

Author : Ken Burtenshaw
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 29,36 MB
Release : 2011-09-19
Category : Design
ISBN : 2940447187

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Author : Tom Altstiel
Publisher : SAGE Publications
Page : 751 pages
File Size : 18,46 MB
Release : 2015-12-10
Category : Language Arts & Disciplines
ISBN : 1506315402

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Author : Mario Pricken
Publisher :
Page : 263 pages
File Size : 42,74 MB
Release : 2004
Category : Business & Economics
ISBN : 9780500284766

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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

Author : Bonnie L. Drewniany
Publisher : Wadsworth Publishing Company
Page : 0 pages
File Size : 36,4 MB
Release : 2008
Category : Advertising
ISBN : 9780495096207

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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.

Author : Paul Kemp-Robertson
Publisher : Penguin UK
Page : 288 pages
File Size : 21,9 MB
Release : 2018-11-01
Category : Business & Economics
ISBN : 0241328985

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
Page : 234 pages
File Size : 30,93 MB
Release : 2021-02-28
Category : Business & Economics
ISBN : 1800468997

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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.

Author : Simon Veksner
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 34,56 MB
Release : 2010-04-28
Category : Design
ISBN : 9781856696579

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This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.

Author : Margo Berman
Publisher : Rowman & Littlefield Publishers
Page : 252 pages
File Size : 47,50 MB
Release : 2009-07-16
Category : Social Science
ISBN : 1461644127

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Author : Tony Antin
Publisher :
Page : 264 pages
File Size : 17,49 MB
Release : 1993-02-15
Category : Business & Economics
ISBN :

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The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.

Author : Ken Burtenshaw
Publisher : A&C Black
Page : 186 pages
File Size : 49,40 MB
Release : 2011-08-31
Category : Design
ISBN : 2940411565

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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.