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Building Successful Online Communities

Author : Robert E. Kraut
Publisher : MIT Press
Page : 323 pages
File Size : 44,78 MB
Release : 2016-02-12
Category : Social Science
ISBN : 0262528916

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How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Building Successful Communities of Practice

Author : Emily Webber
Publisher : Blurb
Page : 80 pages
File Size : 42,3 MB
Release : 2016-02-23
Category : Business & Economics
ISBN : 9780957491939

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Connecting with other people, finding a sense of belonging and the need for support are natural human desires. Employees who don't feel supported at work don't stay around for long - or if they do, they quickly become unmotivated and unhappy. At a time when organisational structures are flattening and workforces are increasingly fluid, supporting and connecting people is more important than ever. This is where organisational communities of practice come in. Communities of practice have many valuable benefits. They include accelerating professional development; breaking down organisational silos; enabling knowledge sharing and management; building better practice; helping to hire and retain staff; and making people happier. In this book, Emily Webber shares her learning from personal experiences of building successful communities of practice within organisations. And along the way, she gives practical guidance on creating your own.

Community Building on the Web

Author : Amy Jo Kim
Publisher : Peachpit Press
Page : 594 pages
File Size : 48,66 MB
Release : 2006-07-19
Category : Computers
ISBN : 013270515X

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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

The Art of Community

Author : Jono Bacon
Publisher : "O'Reilly Media, Inc."
Page : 396 pages
File Size : 14,62 MB
Release : 2009-08-17
Category : Computers
ISBN : 1449379311

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Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

People Powered

Author : Jono Bacon
Publisher : HarperCollins Leadership
Page : 321 pages
File Size : 22,40 MB
Release : 2019-11-12
Category : Business & Economics
ISBN : 1400214890

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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Cultivating Communities of Practice

Author : Etienne Wenger
Publisher : Harvard Business Press
Page : 306 pages
File Size : 40,80 MB
Release : 2002
Category : Business & Economics
ISBN : 1578513308

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Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line managers or customer service representatives, neurosurgeons or software programmers, city managers or home-improvement amateurs. They create, share, and apply knowledge within and across the boundaries of teams, business units, and even entire companies-providing a concrete path toward creating a true knowledge organization. In Cultivating Communities of Practice, Etienne Wenger, Richard McDermott, and William M. Snyder argue that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential-without squelching the inner drive that makes them so valuable. Through in-depth cases from firms such as DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, the authors demonstrate how communities of practice can be leveraged to drive overall company strategy, generate new business opportunities, tie personal development to corporate goals, transfer best practices, and recruit and retain top talent. They define the unique features of these communities and outline principles for nurturing their essential elements. They provide guidelines to support communities of practice through their major stages of development, address the potential downsides of communities, and discuss the specific challenges of distributed communities. And they show how to recognize the value created by communities of practice and how to build a corporate knowledge strategy around them. Essential reading for any leader in today's knowledge economy, this is the definitive guide to developing communities of practice for the benefit-and long-term success-of organizations and the individuals who work in them. Etienne Wenger is a renowned expert and consultant on knowledge management and communities of practice in San Juan, California. Richard McDermott is a leading expert of organization and community development in Boulder, Colorado. William M. Snyder is a founding partner of Social Capital Group, in Cambridge, Massachusetts.

Managing Online Forums

Author : Patrick O'Keefe
Publisher : AMACOM
Page : 321 pages
File Size : 46,95 MB
Release : 2008-04-21
Category : Computers
ISBN : 0814412939

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Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Admin­istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: • choosing a name and domain name • picking the right software • deciding on user options like avatars and private messaging • setting guidelines and dealing with violators • ensuring that posts stay on topic • settling online disputes among users • involving users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.

Creating Successful Communities

Author : Luther Propst
Publisher : Island Press
Page : 250 pages
File Size : 33,35 MB
Release : 2012-07-11
Category : Architecture
ISBN : 1597269166

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Creating Successful Communities is a practical compendium of techniques for effective land use and growth management. It offers a framework for land-use decisionmaking and growth management: techniques for protecting key resources such as agricultural land, open space, historic and cultural structure, aesthetics, and rivers and wetlands as well as ways to organize effectively. The companion Resource Guide provides detailed information on topics covered in I>Creating Successful Communities.

The Business of Belonging

Author : David Spinks
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 35,63 MB
Release : 2021-03-23
Category : Business & Economics
ISBN : 1119766125

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"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Community Building

Author : Paul W. Mattessich
Publisher : Fieldstone Alliance
Page : 116 pages
File Size : 20,8 MB
Release : 1997
Category : Business & Economics
ISBN :

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This practical guide shows you what really does (and doesn't) contribute to community building success. It reveals 28 keys to help you build community more effectively and efficiently. You won't find another single report that pulls out common lessons from across community building initiatives about what works. You can use this report to find out what community characteristics contribute to successful community building, make sure key processes such as communications and technical assistance are in place, determine if community leaders or organizers have essential qualities such as a relationship of trust and flexibility, and evaluate the likely success of a proposed project or get a struggling effort back on track. Examples, definitions, and a detailed bibliography make this report even more valuable. Wilder Research Center scoured the literature, contacted resource centers, and spoke with community development experts across the country. The result is concrete, understandable research based on real-life experiences. The 28 factors in this report are grouped by: 1) characteristics of the community, 2) characteristics of the community building process, and 3) characteristics of community building organizers. Detailed descriptions and case examples of how each factor plays out are followed by practical questions you can use to assess your work. In addition to the factors, you also get working definitions for community, community building, and many other terms; a list of resources and contacts in the field; an explanation of how the research was done; and a complete bibliography of all the studies used in this report. Now you can save time looking for best-practice information. With this concise report, you've got the tools to help your community building work succeed!