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Author : Alison Hoekelman Cushing
Publisher :
Page : 326 pages
File Size : 19,93 MB
Release : 1990
Category :
ISBN :
Author : Primary Research Group Staff
Publisher :
Page : 150 pages
File Size : 19,50 MB
Release : 1998
Category : Business and education
ISBN :
This report studies the video marketing and production practices of over 60 corporate organizations, big and small, focusing on the online venues these organizations explore in disseminating their videos and the strategies employed in developing, tracking, and evaluating their video advertising efforts. Survey data details budgetary allotments for the hiring of consultants as well as departmental staffing tendencies, video production statistics, and the overall effectiveness of video advertising vis-a-vis the most common forms of marketing. How many videos have these organizations produced over the last two years and how long are these videos? For which stages of video developmentfrom production to script-writing to metadata developmentdo these organizations seek the most help? Where and how do these organizations share their videos and how do they generate views? A wide range of file-sharing sites are covered, including YouTube, Facebook, Flickr, iTunes, Vimeo, and many more. The 179-page report presents data broken out by the age and corporate position of the respondent as well as by industry and company size, offering users a unique look at the video marketing techniques of a broad range of organizations. Represented industries include Technology, Finance, Consumer Marketing, Education, and Advertising, among others."
Author : Marilyn J. Amey
Publisher : Taylor & Francis
Page : 159 pages
File Size : 37,89 MB
Release : 2023-07-03
Category : Education
ISBN : 100097863X
What are the characteristics and conditions that lead to successful educational partnerships?What can we learn from partnerships that fail, cannot be sustained over time, or cease to benefit their partners?This book serves as a guide to the successful implementation of partnerships. It provides the context and tools for readers who are responding to the increasing demands of policy makers, funders and institutional leaders to use partnerships to address local, state and federal issues, achieve external mandates, meet public or internal agendas, or pursue international collaborations. This guide provides an evidence-based framework for institutional and organizational leaders to develop the vision, shared values and norms to achieve the “partnership capital” that will sustain an enduring relationship. It offers a three-phase model of the development process of collaboration, together with a tool box for those charged with partnering and leading organizational change, and includes a template for both creating new partnerships and sustaining existing ones.The authors start by differentiating between “traditional,” often ad-hoc, partnerships and “strategic partnerships” that align organizational strategy with partnership actions; and by identifying the importance of moving beyond incremental or surface “first order” change to develop deep “second order change” through which underlying structures and operations are questioned and new processes emerge due to the partnership. They offer analyses and understandings of seven key components for success: exploring motivations; developing partner relationships; communicating and framing purpose; creating collaborative structures and resources; leading various partnership stages; generating partnership capital; and implementing strategies for sustaining partnerships. Each chapter concludes with a case study to provide more understanding of the ideas presented, and for use in training or classes. This guide is addressed to policy makers and educational leaders, college administrators, and their non-profit and business partners, to enable them to lead and create strategic partnerships and facilitate organizational change.
Author : Pamela L. Eddy
Publisher : John Wiley & Sons
Page : 146 pages
File Size : 30,55 MB
Release : 2010-07-13
Category : Education
ISBN : 0470902957
The current context in higher education is becoming increasingly complex. Coupled with this organizational complexitiy of operations is a climate of diminishing resources and funding for education in general. Calls for educational reform and limited resources make collaborative responses an attractive option because of the ability to pool talent and resources. Collaborative efforts take many forms. Partnerships may emerge from insitutions working together, departments working across institutions or with community partners, or colleges and universities pairing across national borders. Likewise, collaborations may emerge between and among faculty members that resemble more traditional research projects. From these faculty collaborations, organizational partnerships may then develop. This monograph explroes the key building blocks required to create successful joint ventures. One section reviews partnerships from an institutional perspective, another covers individual collaborations, and a section on future issues identifies threats to partnerships, emergence of international partnerships, and steps to create strategic partnerships. The target audience for this volume includes those interested in developing partnerships or better supporting existing alliances. Administrators with a goal of using partnerships to parlay organizational strengths while saving resources can anticipate problems with the formation of partnerships, undersnd the elemtns that provide support for group work, and learn how to frame the partnership to leverage commitment through a shared vision. Faculty interested in collaboration will find many valuable insights regarding the right questions to ask before committing to a project. And policymakers and grant-funding agencies can use the information to craft mandates and grant language to best support successful partnerships. ultimately, understanding the process of developing partnerships can result in more successful collaborations. This is Vol 36 Issue 2 of the Jossey Bass Ashe Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Author : David R. Powers
Publisher :
Page : 408 pages
File Size : 36,76 MB
Release : 1988
Category : Education
ISBN :
Looks at university-affiliated industrial parks, research and technical centers, and on-campus training programs, and offers guidelines on developing cooperative programs.
Author : Todd Kelshaw
Publisher : John Wiley & Sons
Page : 337 pages
File Size : 20,91 MB
Release : 2009-07-14
Category : Education
ISBN : 0470450576
Praise for Partnerships for Service-Learning "These case studies highlight the critical importance of reciprocity in campus-community partnerships. It is through the two-way interchange of knowledge and assets that service-learning achieves its democratic potential as a pedagogy with the power to transform education, campuses, and communities. The examples provided here offer rich and sophisticated models that will be invaluable for community as well as academic leaders committed to deepening the partnering process." — John Saltmarsh, professor of higher education administration and director, New England Resource Center for Higher Education, University of Massachusetts, Boston; and Edward Zlotkowski, professor of English, Bentley University "This practical guide explores the power and pedagogy of K–12 school and university partnerships. This educational 'how-to' is a superior resource and must-read for every school and community leader across the country." — Arlene C. Ackerman, superintendent of schools, Philadelphia School District "This is a rare book about partnerships. It provides testimony to the diversity of real-world problems that can be addressed though service-learning partnerships between K–12 and higher education. Required reading for future teachers, educators, and community leaders interested in building campus-community relationships that embrace collaboration and shared decision-making." — Ramon C. Cortines, superintendent of schools, Los Angeles Unified School District "This is a terrific set of diverse yet complementary case studies illustrating the great potential of P–16 educational partnerships benefitting all participants. This book helps explain why service-learning works so well for so many schools, universities, and community-based organizations." — Shelley H. Billig, vice president, RMC Research Corporation??
Author : Jeanne C. Meister
Publisher : McGraw-Hill Education
Page : 326 pages
File Size : 46,1 MB
Release : 1998-01-22
Category : Business & Economics
ISBN : 9780786307876
With more than 10,000 copies sold in its previous edition, Corporate Universities is a welcome update with an entirely new chapter on how to launch a corporate university and the 10 building blocks for running and revitalizing a corporate university. Highlighting the best practices in corporate education and training, this revised edition contains cases and examples of innovative programs from over 30 American companies and reveals the results of author Jeanne Meister's survey report, ``Corporate University Future Directions.'' Key findings in the survey include: Reliance on technology for learning; Business/higher education alliances on the rise; Curriculum focus on building ``Core Workplace Skills''; Interest growth in career development centers; Emergence of a chief learning officer.
Author : Jacqueline Danzberger
Publisher :
Page : 90 pages
File Size : 31,83 MB
Release : 1996
Category : Education
ISBN :
This guide, which is designed for individuals interested in establishing joint endeavors among schools, social service agencies, cultural institutions, businesses, industries, and/or institutions of higher education, illustrates promising practices supporting and reflecting partnership activities. Part 1 is divided into three sections detailing practices supporting partnership building in the following areas: needs assessments (educational, community, and participant-based needs assessments); project staffing (transition of key personnel and volunteer project managers); and initiating activities (identifying and recruiting partners, recruiting volunteers, and recruiting partners). Part 2 includes four sections in which promising practices representing partnership activities in the following areas are described: staff development (cross-agency training, teacher-tutor training, school-based master's degrees); student support services (peer tutor-mentors and business mentors and coaches); school-to-work transition (articulated curricula, job skills workshops, job shadows, health career internships, and business and instructional internships); and community involvement (parent education, resource directories, and public hearings). Concluding the guide is a profile of one promising partnership that encompasses many of the practices described. Appended are the names/addresses of the members of the Educational Partnership Study Group, which conducted the study out of which this guide grew. (MN)
Author : Clevenger, Morgan R.
Publisher : IGI Global
Page : 471 pages
File Size : 20,86 MB
Release : 2021-06-25
Category : Education
ISBN : 1799845206
The roles that corporate social responsibility (CSR) and business support of democracy play in American higher education are infrequently discussed, though very important. There are many ethical issues that concern both corporate interests as well as higher education, linking the two more than many would think. It is necessary to understand the environment, inter-organizational relationships, and documents holistically to observe the rich history, pluralistic American societal issues, and relevant milestones between corporate America and higher education. Partnership Motives and Ethics in Corporate Investment in Higher Education provides comprehensive documentation of business and corporate entanglements with higher education. This work discusses the historic journey of funding from business and U.S. corporate engagement in American higher education. Covering topics such as academy-business relationships, philanthropic partnerships, and transactional partnerships, this work is essential for professors, executives, managers, faculty, fundraisers, leaders in higher education, researchers, students, and academicians with interests in CSR, business ethics, and higher education.
Author : Alison Cook-Sather
Publisher : John Wiley & Sons
Page : 310 pages
File Size : 29,42 MB
Release : 2014-04-21
Category : Education
ISBN : 1118434587
A guide to developing productive student-faculty partnerships in higher education Student-faculty partnerships is an innovation that is gaining traction on campuses across the country. There are few established models in this new endeavor, however. Engaging Students as Partners in Learning and Teaching: A Guide for Faculty offers administrators, faculty, and students both the theoretical grounding and practical guidelines needed to develop student-faculty partnerships that affirm and improve teaching and learning in higher education. Provides theory and evidence to support new efforts in student-faculty partnerships Describes various models for creating and supporting such partnerships Helps faculty overcome some of the perceived barriers to student-faculty partnerships Suggests a range of possible levels of partnership that might be appropriate in different circumstances Includes helpful responses to a range of questions as well as advice from faculty, students, and administrators who have hands-on experience with partnership programs Balancing theory, step-by-step guidelines, expert advice, and practitioner experience, this book is a comprehensive why- and how-to handbook for developing a successful student-faculty partnership program.