[PDF] Cooperative Marketing Of Agricultural Products eBook

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Marketing Principles

Author : Theodore Macklin
Publisher :
Page : 416 pages
File Size : 28,34 MB
Release : 1924
Category : Agriculture
ISBN :

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Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Author : Ronald W Cotterill
Publisher : CRC Press
Page : 247 pages
File Size : 42,36 MB
Release : 2019-03-11
Category : Science
ISBN : 0429720416

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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.