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Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolize teenage girl popstars? This collection of studies from the University of Cambridge provides fascinating insights into the contemporary lives of Japanese men as it looks behind the image of 'Cool Japan.' (Series: Japanese Studies / Japanologie, Vol. 6) [Subject: Japanese Studies, Cultural Studies]
Drawing on the concept of the somatic self, Castro-Vázquez explores how Japanese men think about, express and interpret their experiences concerning bodyweight control. Based on an extensive ethnographic investigation, this book offers a compelling analysis of male obesity and overweight in Japan from a symbolic interactionism perspective to delve into structure, meaning, practice and subjectivity underpinning the experiences of a group of middle-aged, Japanese men grappling with body weight control. Castro-Vázquez frames obesity and overweight within historical and current global and sociological debates that help to highlight the significance of the Japanese case. By drawing on evidence from different locations and contexts, he sustains a comparative perspective to extend and deepen the analysis. A valuable resource for scholars both of contemporary masculinity and of medical sociology, especially those with a particular interest in Japan.
The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look--known as ametora, or "American traditional"--and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
Offering a concise, entertaining snapshot of Japanese society, Manners and Mischief examines etiquette guides, advice literature, and other such instruction for behavior from the early modern period to the present day and discovers how manners do in fact make the nation. Eleven accessibly written essays consider a spectrum of cases, from the geisha party to gay bar cool, executive grooming, and good manners for subway travel. Together, they show that etiquette is much more than fussy rules for behavior. In fact the idiom of manners, packaged in conduct literature, reveals much about gender and class difference, notions of national identity, the dynamics of subversion and conformity, and more. This richly detailed work reveals how manners give meaning to everyday life and extraordinary occasions, and how they can illuminate larger social and cultural transformations.
The only book to look at the uniquely delicate situation that confronts every Western businesswoman, whether traveling to Japan or meeting Japanese clients at her home office. Using real-life anecdotes, cultural explanations, and extensive lists of tactics and dos and don'ts, Doing Business with Japanese Men tells women how to quickly establish their authority and work effectively. Included are practical discussions of preparation, meeting protocol, socializing, and gift giving, as well as tips on wardrobe, make-up, special health and safety concerns, and fending off unwanted attention.
Today’s convergent media environment offers unprecedented opportunities for sourcing and disseminating previously obscure popular culture material from Japan. However, this presents concerns regarding copyright, ratings and exposure to potentially illegal content which are serious problems for those teaching and researching about Japan. Despite young people’s enthusiasm for Japanese popular culture, these concerns spark debate about whether it can be judged harmful for youth audiences and could therefore herald the end of ‘cool Japan’. This collection brings together Japan specialists in order to identify key challenges in using Japanese popular culture materials in research and teaching. It addresses issues such as the availability of unofficially translated and distributed Japanese material; the emphasis on adult-themes, violence, sexual scenes and under-age characters; and the discrepancies in legislation and ratings systems across the world. Considering how these issues affect researchers, teachers, students and fans in the US, Canada, Australia, China, Japan and elsewhere in Asia, the contributors discuss the different ways in which academic and fan practices are challenged by local regulations. Illustrating from personal experience the sometimes fraught nature of teaching about ‘cool Japan’, they suggest ways in which Japanese Studies as a discipline needs to develop clearer guidelines for teaching and research, especially for new scholars entering the field. As the first collection to identify some of the real problems faced by teachers and researchers of Japanese popular culture as well as the students over whom they have a duty of care, this book will be of great interest to students and scholars of Japanese Studies and Cultural Studies.
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Kawaii. The love of all things cute has become the dominant image of Japanese girls and women. Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross- dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts. This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.
From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.