[PDF] Consumer Behaviour Towards Consumer Durable Goods eBook

Author : Jyotsana Jaswal
Publisher : LAP Lambert Academic Publishing
Page : 156 pages
File Size : 10,3 MB
Release : 2012
Category :
ISBN : 9783847343929

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"Consumer Behaviour towards durables in Chandigarh" studies how people buy durable goods, what they buy, when they buy, why they buy and where do they prefer to buy. The study provides useful insights to marketers and manufacturers in developing strategies for product development, pricing, positioning, promoting, distributing and creating brand loyalty among consumers. The study also displays application of wide range of tools and models for academic use. The study develops a deeper understanding towards the topic of consumer behaviour by applying and summarizing various models of consumer behaviour such as Economic model, learning model, psycho-analytical model and sociological model. Televisions were selected as durable for the study. The study mainly analyses, T.V. sets owned by the respondents, factors motivating them to purchase T.V. sets, role of various factors in purchase decisions, brand selection, store selection, influence of family members etc. Study was conducted at Chandigarh - The city Beautiful which is located at North western part of India and is a dynamic, cosmopolitan and ever expanding market of consumer durables.

Author : Michel Kostecki
Publisher : Springer Science & Business Media
Page : 156 pages
File Size : 15,98 MB
Release : 2013-03-14
Category : Business & Economics
ISBN : 1475728190

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Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.

Author : A. Vinayagamoorthy
Publisher : Serials Publications
Page : 242 pages
File Size : 48,25 MB
Release : 2005
Category : Consumer behavior
ISBN : 9788186771365

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Study with reference to the consumers of selected durable goods in Vellore District, Tamil Nadu, India.

Author : Canada. Industry Canada
Publisher : Industry Canada
Page : 32 pages
File Size : 10,79 MB
Release : 1995
Category : Canada
ISBN :

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Consumer durable goods cover a wide range of sectors and subsectors in the Canadian economy. For the purposes of this discussion, consumer durable goods have been grouped to include the following selected categories: furniture and fixtures, hardware, sporting goods, and toys and games. Together, this group represents an important segment of the Canadian economy, employing 56, 000 people and exporting $2.3 billion worth of goods annually. This document presents statistical tables on industry and Uruguay Round.

Author : Francis Thomas Juster
Publisher : Princeton University Press
Page : 322 pages
File Size : 34,1 MB
Release : 2015-12-08
Category : Business & Economics
ISBN : 1400879698

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The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Author : Angus Deaton
Publisher : Cambridge University Press
Page : 468 pages
File Size : 40,13 MB
Release : 1980-05-30
Category : Business & Economics
ISBN : 9780521296762

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For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 628 pages
File Size : 15,15 MB
Release : 2009-09
Category : Brand name products
ISBN : 9788131722367

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Author : J. F. Pickering
Publisher :
Page : 278 pages
File Size : 47,13 MB
Release : 1977
Category : Business & Economics
ISBN :

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Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.