[PDF] Conspicuous Consumption For Social Parity eBook

Author : Chinmayi Srikanth
Publisher :
Page : 0 pages
File Size : 25,9 MB
Release : 2023
Category :
ISBN : 9789292673864

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The extant literature on status-signalling primarily adopts Veblen's theory of class to caste and racial identities. This study aims to adopt a more suitable theoretical lens that is more relevant not only for class identities, but also for other identities such as caste and race. By viewing conspicuous consumption within the Stigma-Identity-Threat framework, this study analyses how socially disadvantaged groups in India respond to stigma through their consumption behaviour. Using two rounds of the India Human Development Survey data (2004-05 and 2011-12), we study whether disadvantaged social groups embrace or distance themselves from their stigmatized identity. We find that SC (Scheduled Castes), ST (Scheduled Tribes), and OBC (Other Backward Classes) households among caste groups, and Muslims among religious groups, tend to move away from their devalued identities. While OBCs achieve this through productive expenditures, SCs, STs, and Muslims use unproductive means.

Author : Kerwin Kofi Charles
Publisher :
Page : 80 pages
File Size : 18,43 MB
Release : 2007
Category : Consumption (Economics)
ISBN :

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Using nationally representative data on consumption, we show that Blacks and Hispanics devote larger shares of their expenditure bundles to visible goods (clothing, jewelry, and cars) than do comparable Whites. We demonstrate that these differences exist among virtually all sub-populations, that they are relatively constant over time, and that they are economically large. While racial differences in utility preference parameters might account for a portion of these consumption differences, we emphasize instead a model of status seeking in which conspicuous consumption is used to reflect a household's economic position relative to a reference group. Using merged data on race and state level income, we demonstrate that a key prediction of our model -- that visible consumption should be declining in mean reference group income -- is strongly borne out in the data separately for each racial group. Moreover, we show that accounting for differences in reference group income characteristics explains most of the racial difference in visible consumption. We conclude with an assessment of the role of conspicuous consumption in explaining lower spending by racial minorities on items likes health and education, as well as their lower rates of wealth accumulation.

Author : Shreyans Goenka
Publisher :
Page : 75 pages
File Size : 30,1 MB
Release : 2019
Category :
ISBN :

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Conspicuous consumption has often been decried as immoral by many philosophers and scholars, yet it is ubiquitous and widely embraced. This research sheds light on the apparent paradox by proposing that the perceived morality of conspicuous consumption is malleable, contingent upon how different moral lenses highlight the different characteristics embedded in the behavior. Utilizing the Moral Foundations Theory, we demonstrate that the individualizing values (i.e., equality and welfare) make people focus on the self-enhancing characteristics of conspicuous consumption, making it seem morally objectionable. However, the binding values (i.e., deference to authority, in-group loyalty, and purity) make people focus on the social identity signaling characteristic of conspicuous consumption, making it seem morally permissible. First, an archival dataset shows that the prevalence of the different moral values predicts per-capita spending on luxury goods across different countries. Then, six studies (N = 2903) show that the trait endorsement and the momentary salience of the different moral foundations can influence the moral judgment of conspicuous consumption as well as the propensity to engage in conspicuous consumption. Further, analyses show that the effect of the binding values (individualizing values) is mediated by heightened sensitivity to the social identity signaling (self-enhancing) aspects of conspicuous consumption. Finally, the studies demonstrate that the effect is moderated by the extent of social visibility during consumption. Thus, this research suggests that some moral values can, somewhat paradoxically, increase conspicuous consumption.