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Is Donald Trump’s "War on the Media" new news, fake news, or business as usual? Presidents have always "used" the media and felt abused by it. Tried and true vehicles such as press conferences, routine speeches and the State of the Union address have served presidents’ interests and received significant coverage by the print media. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how each of these developments affects what is communicated and how it is received by the public.
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Gale Researcher Guide for: The President as Chief Communicator in the United States is selected from Gale's academic platform Gale Researcher. These study guides provide peer-reviewed articles that allow students early success in finding scholarly materials and to gain the confidence and vocabulary needed to pursue deeper research.
The outpouring of grief and heartfelt tributes following Ronald Reagan’s death demonstrated the love and admiration people still have for our nation’s 40th president. Now, in this affectionate memoir, Reagan’s chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great.
The National Fire Protection Association (NFPA) and the International Association of Fire Chiefs (IAFC) are pleased to present you with the third edition of Chief Officer: Principles and Practice. The Third Edition addresses both Fire Officer III and Fire Officer IV levels of the 2020 Edition of NFPA 1021: Standard for Fire Officer Professional Qualifications and is designed to help future chief officers as they transition from company officer and become problem-solving leaders for their organization. Good leadership is an essential element in the successful operational management of any organization. Today’s chief officers must prepare themselves and the staff they lead to navigate powerful trends—including political, ethical, legal, and sociological—that are likely to shape the fire service, impacting department structures and roles in the community, and altering the demands placed not only on fire service leaders but also on the personnel they lead. The Third Edition features exceptional content to prepare today’s fire service leaders to develop the leadership skills necessary to excel in their position and motivate their department members to become an efficient, effective, and safe response force. New to the Third Edition: A section on media relations programs that addresses communication methods, policy development, and crisis management A discussion of department risk management, including the importance of creating a risk management plan, taking an inventory of potential risks faced by department employees, and implementing control measures to correct deficiencies A section on preparing to deal with an active shooter or hostile event situation A discussion of the ways generational differences may influence a department member’s workplace expectations and preferences Expanded coverage of diversity policies and practices and consideration of LGBTQ rights to reflect the current workforce Information on long-range planning, including how to create a capital improvement plan and meet training needs The Third Edition features: A clear division of Fire Officer III and IV content After-Action Review sections that include detailed chapter summaries, key terms, and Chief Officer in Action case scenarios designed to reinforce chapter content New Deputy Chief and Fire Chief Activities that encourage students to take what they have learned about the Job Performance Requirements covered in the chapters and apply it to their own departments New case study continued from Fire Officer: Principles and Practice, Fourth Edition that addresses the progression of responsibility from Fire Officer I to Fire Officer IV
This book is for people who want to change the world. Here’s the challenge: it’s impossible to change the world all by yourself. To have an impact, you need to communicate. In these pages, we share with you what we’ve learned over 30 years as professional communicators and advisors to leaders of global organizations. We seek to move each client from competence to excellence. As authors, our goal is to give you the tools you need to become the most effective and powerful communicator you can be. We want you to become a catalyst for transformation. We want you to discover that you have the potential to change the world.