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Author : K. Mahadevan
Publisher :
Page : 409 pages
File Size : 44,78 MB
Release : 2005
Category : Communication in public health
ISBN : 9788176464574
Author : Institute of Medicine
Publisher : National Academies Press
Page : 377 pages
File Size : 10,32 MB
Release : 2002-12-11
Category : Medical
ISBN : 0309072719
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author : Robert M. Huff
Publisher : SAGE Publications
Page : 561 pages
File Size : 15,21 MB
Release : 2014-01-02
Category : Medical
ISBN : 1452276943
Edited by Robert M. Huff, Michael V. Kline, and Darleen V. Peterson, the Third Edition of Health Promotion in Multicultural Populations offers both students and practitioners an indispensable resource on assessment and implementation guidelines for promoting health and enhancing behaviors that optimize health in any cultural community. Leading experts explore a wide range of topics, including the context of culture, cross-cultural perceptions of health, conceptual approaches to multicultural health promotion, health disparities, and the contributions of multicultural populations. Using the Cultural Assessment Framework (CAF), this proven handbook includes a focus on six specific populations (Hispanic/Latino, African American, American Indian and Alaska Native, Asian American, Pacific Islanders, and Arab Americans).The text concludes with a set of tips for working cross-culturally and a discussion about where the field is heading with respect to research and practice in the 21st century.
Author : Robert J. Bensley
Publisher : Jones & Bartlett Learning
Page : 763 pages
File Size : 36,74 MB
Release : 2023-11-30
Category : Education
ISBN : 1284295397
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with a focus on building the foundation for selecting and applying community and public health education methods. It then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies.
Author : Parvanta
Publisher : Jones & Bartlett Publishers
Page : 442 pages
File Size : 25,32 MB
Release : 2010-09-29
Category : Health & Fitness
ISBN : 1449618634
Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout --Book Jacket.
Author : Institute of Medicine
Publisher : National Academies Press
Page : 536 pages
File Size : 50,94 MB
Release : 2003-02-01
Category : Medical
ISBN : 0309133181
The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.
Author : Eva I. Doyle
Publisher : Waveland Press
Page : 455 pages
File Size : 21,40 MB
Release : 2018-10-25
Category : Education
ISBN : 1478638370
Health education promotes lifestyles and environments that enhance health, wellness, and quality of life for individuals and communities. This goal serves as the cornerstone of The Process of Community Health Education and Promotion, Third Edition. The authors provide readers a comprehensive introduction to the information, perspectives, and competencies they will need to successfully promote health in community, school, workplace, and health care settings. Rooted in an interprofessional paradigm, the importance of collaborative partnerships is explored throughout the text. The latest edition sparks critical thinking, discussion, and action by including real-world examples and engaging questions. A strong emphasis on social determinants and their influence shapes the updated section on health equity, which ends with a discussion on essential elements for promoting this universal human right. Special features highlighted throughout this action-oriented book showcase the authors’ experiential learning approach. “For Your Information” boxes complement and expand on chapter content. “For Your Application” prompts provide a variety of self-directed or instructor-guided activities. Additionally, appendices include a community assessment project guide and a professional e-portfolio guide, to which many of the activities in the book build toward.
Author : Parvanta
Publisher : Jones & Bartlett Learning
Page : 554 pages
File Size : 41,67 MB
Release : 2017-03-21
Category : Education
ISBN : 1284065944
Introduction to public health communication / Claudia Parvanta -- Population health : a primer / Patrick L. Remington -- A public health communication planning framework / Claudia Parvanta -- How to communicate about data / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- Communicating for policy and advocacy / Claudia Parvanta -- Health literacy and clear health communication / Erika M. Hedden -- Behavior change communication : theories, models and practice strategies / Claudia Parvanta -- Formative research / Claudia Parvanta -- Media vehicles, platforms and channels / Claudia Parvanta -- Implementating a communication intervention / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy and Jonathan DeShazo -- Clinician-client communication / Richard N. Harner -- The role of communication in cancer prevention and care / Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- Crisis and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta -- Health communication in resource-poor countries / Carmen Cronin and Suruchi Sood
Author : Carl I. Fertman
Publisher : John Wiley & Sons
Page : 487 pages
File Size : 43,40 MB
Release : 2016-10-17
Category : Medical
ISBN : 1119163358
Comprehensive coverage, real-world issues, and a focus on the practical aspects of health promotion Health Promotion Programs combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs. Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-on learning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding, legislation, financing, and more. New coverage includes programs for underserved priority populations at a geographically-diverse variety of sites, and new practice and discussion questions promote engagement on highly-relevant topics. Public health is a critical aspect of any society, and health promotion programs play an important role. This book provides clear instruction, practical guidance, and multiple avenues to deeper investigation. Plan health promotion programs from the basis of health theory Gain in-depth insight on new issues and challenges in the field Apply what you're learning with hands-on activities Access digital learning aids and helpful templates, models, and suggestions Designed to promote engagement and emphasize action, this book stresses the importance of doing as a vital part of learning—yet each step of the process is directly traceable to health theory, which provides a firm foundation to support a robust health promotion program. Health Promotion Programs is the essential introductory text for practical, real-world understanding.
Author : Charles C. Okigbo
Publisher : Springer Science & Business Media
Page : 234 pages
File Size : 29,33 MB
Release : 2013-12-05
Category : Medical
ISBN : 1461493358
Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.