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Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Effective science communication is no easy task. While the effective conveyance of technical knowledge presents formidable roadblocks to sharing scientific knowledge and discoveries, certain communication tools like video and film production help to bridge this gap. This user’s manual provides a complete set of easy-to-follow directions for video-making as well as tricks of the trade to leverage these skills to better inform the intended audience.
On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
'The book provides a concise, informative, comprehensive, and current overview of key issues in the field of science communication, the background of science communication, its theoretical bases, and its links to science communication practice. Especially the link between theory / research and practice is very well developed in the book and in the individual chapters. I think that is valuable for both readers new to the field of science communication, but also for those who identify with only one of these sides … it is indeed a comprehensive and concise overview, convincing in its aim to link theory, research, and practice and I will definitely use it for my lectures on science communication.'JCOM - Journal of Science CommunicationA concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication studies to health communication and science journalism. Cases from around the world illustrate science communication in practice. The book provides a broad, up-to-date and coherent introduction to science communication for both, students of science communication and related fields, as well as professionals.Related Link(s)
The communication of scientific research raises big questions about the kind of societies we want to live in. Through a range of case studies, from museums to Facebook to public parks, Exploring Science Communication shows you how to understand and analyse the complex and diverse ways science and society relate in today’s knowledge intensive environments.
"Educators and students are using synchronous and asynchronous video communication technologies in unprecedented ways given the ongoing global pandemic. Despite continued educational research on video communication technology, less is known about the social implications of these forms of communication. Online learning has faced challenges (e.g., learner isolation, technological competency, and time management) since its inception; these challenges have been exacerbated in the rapid transition to emergency remote teaching. Given problems like these, additional research is needed to better understand how video communication technology can be used to improve communication and interaction in online learning. The following dissertation presents a series of qualitative studies aimed at exploring the communicative aspects of community and connectedness with video communication technology in the context of online teaching and learning. Chapter one presents an introduction to this research space and a statement of the problem that exists in text-based communication and how video communication may address some shortcomings of text-based communication online. Chapter two presents a synthesis of the literature on more recent (i.e., 2010-2020) uses of video as a teaching tool in online and blended courses; the themes that emerged from this study help identify common interdisciplinary uses of video communication technology and help identify gaps in the literature. The gaps identified led to two different studies. Chapter three presents an exploratory study of faculty perceptions of synchronous video-based communication technology in online courses relative to classroom community building and development; the themes that emerged from this study help highlight the potential of visual communication in community building and identify a need for pedagogical tact in synchronous sessions. Still, this study suggests that synchronous sessions in traditionally asynchronous online courses are not the only ways in which community may develop. Chapter four presents a phenomenological study of doctoral students’ lived experiences of the teacher-student relationship with online teachers; the thematization of aspects in this analysis suggests that prolonged communication and interaction between teacher and student are not the only ways that students may experience a sense of connectedness to online instructors. The two studies that comprise chapters three and four, respectively, inform an understanding of the communicative aspects of community and connectedness in different ways and from different perspectives that illuminate the qualitative consequences of video communication in online teaching and learning. In chapter five, a summary and synthesis of these three studies is presented along with implications for practice and areas in need of further research."--Boise State University ScholarWorks.
Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.
This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.