[PDF] Clear Concise Compelling eBook

Author : Richard Kallan
Publisher : Taylor & Francis
Page : 180 pages
File Size : 39,68 MB
Release : 2017-07-06
Category : Language Arts & Disciplines
ISBN : 1351737600

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Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.

Author : Simon Hertnon
Publisher :
Page : 96 pages
File Size : 15,10 MB
Release : 2021-07
Category :
ISBN : 9780958278423

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Written outputs are the primary mechanism for researchers, advisors, academics, and managers of every kind to deliver value, yet few knowledge workers are trained writers. Clear Concise Compelling tackles this essential education gap head on, providing readers with the equivalent of an engaging two-day master class on writing to deliver value.

Author : Susan Garrity Bish
Publisher : Author Academy Elite
Page : 162 pages
File Size : 12,18 MB
Release : 2019-08-12
Category : Business & Economics
ISBN : 9781640857292

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-Become known for delivering powerful, audience-centric presentations that audiences want to attend -Utilize presentation skills to advance your career -Become efficient in crafting presentations and confident in delivering presentations -Learn to use presentations to change minds and influence others

Author : Chris Gardner
Publisher : Harper Collins
Page : 340 pages
File Size : 46,68 MB
Release : 2009-05-05
Category : Self-Help
ISBN : 0061879371

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“Gardner is encouraging us all to start where we are and dare to make our lives bigger and stronger, more satisfactory, and better. Chris Gardner is a knockout!” —Maya Angelou Chris Gardner’s astonishing memoir—the phenomenal New York Times bestseller, The Pursuit of Happyness, which inspired the film of the same name starring Will Smith—served as a shining beacon of hope for countless people. In Start Where You Are, “a book that teaches you how to transform the impossible into the possible” (Sidney Poitier), Gardner offers indispensible life lessons in getting from where you are to where you want to be.

Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 48,74 MB
Release : 2016-02-16
Category : Business & Economics
ISBN : 1630475025

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Author : Nicole Fenton
Publisher : Pearson Education
Page : 193 pages
File Size : 13,3 MB
Release : 2014
Category : Computers
ISBN : 0321988191

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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.

Author : Lynda Felder
Publisher : New Riders
Page : 192 pages
File Size : 21,4 MB
Release : 2012
Category : Computers
ISBN : 0321794435

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Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Author : Joseph McCormack
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 20,83 MB
Release : 2014-02-10
Category : Business & Economics
ISBN : 1118704967

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Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Author : Steve Portigal
Publisher : Rosenfeld Media
Page : 212 pages
File Size : 21,18 MB
Release : 2023-10-17
Category : Computers
ISBN : 1959029827

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Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.